Plamen Penev
@plamenpenev
HubSpot CRM Analyst and strategist leveraging AI automation to improve conversion and process efficiency.
NetherlandsWhat I'm looking for
I’m a HubSpot-focused CRM Analyst with 5+ years driving revenue and efficiency across Marketing, Sales, Service, and Data Hub in the Netherlands. I specialize in configuring and maintaining HubSpot, building custom objects, and shaping advanced CRM architectures.
At Sympower, I own HubSpot Enterprise administration and CRM governance across teams—handling roles/permissions, standards, and GDPR-aligned data policies. I’ve led two end-to-end CRM migrations, protecting data integrity and minimizing process automation downtime while ensuring stakeholder adoption.
I deliver enterprise-grade process implementation and leadership-ready reporting. I redesigned the Company object and data model to support Zapier marketing campaigns, prevent duplicate records, and keep the CRM clean—while improving lifecycle tracking, SLAs, and forecasting visibility through redesigned renewal/churn and dashboard operations.
I also build integrations across ecosystems using APIs and middleware (including Clay, n8n, Databricks, Juro, NetSuite, and Abacum). By deploying workflow automations and agentic AI for data hygiene, enrichment, routing, and insights, I’ve contributed to +32% process efficiency, +21% conversion, and higher LinkedIn campaign ROI.
Experience
Work history, roles, and key accomplishments
HubSpot CRM Analyst
Sympower BV
May 2024 - Present (2 years)
Owned HubSpot Enterprise administration and CRM governance across Marketing, Sales, Service, and Data Hub, including GDPR-aligned data policies. Led 2 end-to-end CRM migrations, built reporting/dashboards, and implemented agentic AI + workflow automation, improving process efficiency by 32% and conversion by 21%.
CRM Analyst
Turf Tank ApS
Sep 2021 - May 2024 (2 years 8 months)
Conducted market research to identify expansion opportunities, increasing new market penetration by 13.5%. Built and maintained dynamic CRM databases, improved data accessibility efficiency by 30%, boosted conversion by 28% through data mining, and automated event-management workflows to raise attendance by 46%.
Education
Degrees, certifications, and relevant coursework
Sofia University “St. Kliment Ohridski”
Bachelor of Arts, International Relations and Affairs
Earned a Bachelor of Arts in International Relations and Affairs at Sofia University “St. Kliment Ohridski” in Sofia.
Availability
Location
NetherlandsAuthorized to work in
Job categories
Skills
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