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Pietro Calafiore

@pietrocalafiore

B2B Growth Lead at adstrong, where I built an acquisition engine that generated 114 pipeline deals in 90 days.

At adstrong, I built B2B acquisition infrastructure from scratch, first rebuilding tracking and attribution, then separating demand capture from demand generation. The program generated 114 pipeline deals in 90 days on a €20k media budget.

At Docplanner, I grew MQLs by 47% year over year by expanding HubSpot automation and lead scoring, and improved MQL-to-SQL conversion by 15%. I also hired, trained and managed a team of 8 marketers across the global team.

Experience

Work history, roles, and key accomplishments

AD

Digital Marketing Manager

adstrong

Apr 2026 - Aug 2026 (4 months)

Sole marketer reporting to the CMO, rebuilt tracking and attribution, and generated 114 pipeline deals in 90 days on a €20k media budget.

Google Tag Manager Google Ads LinkedIn Ads Meta Ads HubSpot Lead Scoring AI Claude Gemini

DO

Global Marketing Analyst

Docplanner

Jun 2022 - Mar 2026 (3 years 9 months)

Promoted to global team, managed marketing across 8 markets, and improved MQL-to-SQL conversion by 15% YoY.

HubSpot Lead Scoring A B Testing GA4 BigQuery Python Looker SQL regression analysis

DO

Digital Marketing Manager

Docplanner

Jul 2019 - May 2022 (2 years 10 months)

Managed digital marketing for Italy, rebuilt HubSpot automation, and drove 47% YoY growth in MQLs.

HubSpot Lead Scoring Marketing Automation A B Testing GA4 BigQuery Python Looker

DO

Lead Generation Specialist

Docplanner

Feb 2017 - Jun 2019 (2 years 4 months)

Grew organic traffic by 40% through SEO and content, and raised landing page conversions by 15% through A/B testing.

SEO Content Marketing Google Ads Email Marketing HubSpot Google Analytics A B Testing

IA

Communication & Marketing Manager

ICT Academy

Jul 2013 - Jan 2017 (3 years 6 months)

Led digital marketing, increasing website traffic by 60%, leads by 30%, and course enrollments by 20%.

Digital Marketing Content SEO Paid Media Campaigns Lead Generation Email Marketing Social Media

EL

Web Content Editor

Elamedia

Sep 2012 - Jun 2013 (9 months)

Managed web content, achieving a 30% increase in organic traffic and ranking for 50+ keywords.

Content Editing SEO Organic Traffic Growth

JM

Media Specialist Assistant

Johnson & Johnson Medical

Mar 2011 - Mar 2012 (1 year)

Assisted in media specialist duties, supporting marketing and communications activities.

Education

Degrees, certifications, and relevant coursework

RU

Roma Tre University

Master's Degree, Publishing & Journalism

2008 - 2010

Master's Degree in Publishing & Journalism from Roma Tre University, completed in 2010.

UP

University of Palermo

Bachelor's Degree, Journalism for Press Offices

2004 - 2008

Bachelor's Degree in Journalism for Press Offices from the University of Palermo, completed in 2008.

Tech stack

Software and tools used professionally

Google Tag Manager

Tableau

Python

HubSpot

Gemini

SQL

Google Ads

LinkedIn Ads

ChatGPT

Looker Studio

Claude

Availability

Looking for a job

Location

Italy

Authorized to work in

Salary expectations

50k+ EUR

Job categories

B2B Growth Marketing Manager Digital Marketing Manager Marketing Operations Manager Demand Generation Manager Marketing Analyst

Skills

B2B Demand Generation Lead Nurturing Lead Scoring MQL to SQL Marketing Automation Marketing Attribution Paid Acquisition Lifecycle Marketing Upselling Cross Selling ROAS optimization CPL Optimization A B Testing SEO Content Marketing

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