At Wimex S.r.l., I guided digital marketing across four e-commerce sites and three Amazon accounts in nine European markets. By introducing product-level TACOS analysis, I reduced advertising spend by €30,000 from July to December 2021 while maintaining sales.
I applied a structured SEO method to a pilot site, quadrupling organic traffic in four months, then replicated the approach across other brands. I also coordinated projects including Shopify site launches and new product launches.
I built a Notion system to centralize project tasks, briefs, reviews, and editorial calendars. I coordinated a team of up to seven people and introduced standardized social templates that helped social specialists produce content independently.
As an independent digital marketing consultant since 2017, I work with multiple clients on their own goals, deadlines, and reporting. Earlier, I co-founded Quantility S.r.l., a web agency serving B2B and B2C clients, and managed digital projects and content development from analysis through delivery.
