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Phumelele Mbobo

@phumelelembobo1

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I coordinate integrated marketing campaigns, client accounts, and cross-functional delivery from brief to reporting.

South Africa

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What I'm looking for

I'm looking for a role where I can manage client relationships and integrated campaigns, work closely with cross-functional teams, and deliver measurable marketing outcomes while continuing to grow in account and project leadership.

I'm currently coordinating client accounts at AirVu Media, managing briefs, workflows, quality assurance, reporting, social content, newsletters, and dashboards across government, healthcare, real estate, and hospitality portfolios.

At Hollywoodbets, I delivered through-the-line campaigns across radio, digital, social, web, SMS, email, print, TVCs, activations, and product launches. I managed service-provider accounts, budgets, KPIs, campaign reporting, and cross-functional delivery for national campaigns.

My work also includes SEO strategy, keyword research, competitor analysis, marketing communications, event coordination, out-of-home rollouts, and social media content. I bring hands-on experience working with agencies, corporates, SMMEs, local government, and NGOs.

Beyond my marketing roles, I've led JCI Durban and supported youth-development and conference initiatives through JCI South Africa and the South African Youth Council. I enjoy building partnerships, securing sponsorships, coordinating teams, and keeping complex work moving.

Experience

Work history, roles, and key accomplishments

Current

Marketing Account Coordinator

Current

AirVu Media

Oct 2025 - Present (11 months)

Manage day-to-day client communication, write creative briefs, and coordinate cross-functional teams to ensure timely delivery. Track sprint progress, compile reports, and support copywriting and social media management.

Client Communication Creative Briefs Workflow Management Sprint Tracking Reporting Copywriting Social Media Looker Agency Analytics HubSpot WordPress ActiveCampaign

Current

Executive Council Member

Current

South African Youth Council

Jul 2024 - Present (2 years 2 months)

Coordinate and implement youth development initiatives at the regional level. Work with local youth organisations and stakeholders to address regional challenges.

Youth Development Stakeholder Engagement Program Coordination

Product Marketing Coordinator

Hollywoodbets

May 2022 - Oct 2025 (3 years 5 months)

Developed and executed Through-The-Line marketing campaigns, managed budgets, and coordinated cross-functional teams. Monitored project expenses, managed client relationships, and delivered performance reports.

TTL Campaigns Budget Management Campaign Planning KPI Tracking Market Research Reporting Client Management Cross Functional Collaboration Event Planning Procurement

Finance & Partnership Chairperson

JCI South Africa

Jan 2024 - May 2025 (1 year 4 months)

Led finance and partnerships for the JCI Africa & Middle East Conference, overseeing funding strategy and sponsorship acquisition. Ensured financial stability and met sponsorship deliverables.

Financial Management Sponsorship Acquisition Partnership Building Event Management

Conference Director

JCI Durban

Jan 2023 - Dec 2024 (1 year 11 months)

Led the Local Convention Organizing Committee for JCI Durban's 2023 & 2024 Local Convention and Mid-Year Recharge. Ensured venues, funds, resources, and promotion.

Event Management Committee Leadership Resource Management Promotion

President

JCI Durban

Sep 2022 - Dec 2024 (2 years 3 months)

Led the revival of the organisation post-COVID, driving membership growth and managing finances. Represented the organisation to external stakeholders and sourced new partnerships.

Leadership Strategic Planning Financial Management Stakeholder Engagement Event Coordination

SEO Apprenticeship

Hollywoodbets

Mar 2024 - Aug 2024 (5 months)

Supported the performance and growth of the Holly Connect platform through data-driven SEO strategy. Conducted keyword research, competitor analysis, and SEO content briefing.

SEO Keyword Research Competitive Analysis Content Briefing Analytics

Marketing Assistant

Hollywoodbets

Jan 2022 - May 2022 (4 months)

Assisted in planning and executing marketing initiatives for high-profile events. Managed campaign deliverables, coordinated with marketing coordinators, and supported regional teams.

Event Planning Campaign Management OOH Advertising Coordination Training

VAS Sales Administrator

Hollywoodbets

Aug 2021 - Jan 2022 (5 months)

Managed reconciliation and reporting of value-added services, processed invoices, and managed accounts reporting. Trained and supported teams in resolving queries.

Reconciliations Reporting Invoice Processing Account Management Training

Marketing & Communications Intern

eThekwini Municipality

Feb 2020 - Feb 2021 (1 year)

Supported planning and execution of municipal communications and marketing initiatives. Wrote press releases, managed social media content, and provided administrative support.

Communication Skills Marketing Press Releases Social Media Administrative Support

Promoter & Brand Activation Supervisor

Smollan & Retail Insight

Mar 2017 - Dec 2018 (1 year 9 months)

Started as a promoter and progressed to supervisory role, managing in-store activations for various brands. Managed promoter bookings and collected customer feedback.

Brand Activation In Store Promotions Team Management Customer Feedback Reporting