Open to opportunities

Phumelele Mbobo

@phumelelembobo

Marketing account coordinator who delivers end-to-end TTL campaigns, client reporting, and cross-team project execution.

South Africa

Message

What I'm looking for

I’m looking for a fast-paced marketing and client-services role where I can run end-to-end TTL campaigns, manage stakeholder timelines, write briefs and reports, and keep delivery moving—always with strong attention to detail.

I’ve built my career over the past 6 years at the intersection of marketing, account management, and project execution—working across agencies, corporates, SMMEs, local government, and NGOs. My passion for brands, storytelling, and client relationships has carried me from coordinating campaigns to managing accounts, leading organizations, and delivering TTL work end-to-end.

I plan and execute events and conferences, source sponsorships, manage budgets, lead teams, and run social media pages—keeping clients and stakeholders aligned while work stays moving. I thrive where no two days look the same, and I bring energy and relentless attention to detail to every brief, sprint, report, and deliverable.

Experience

Work history, roles, and key accomplishments

Current

Marketing Account Coordinator

Current

Airvu Media

Oct 2025 - Present (10 months)

Manage day-to-day client communication and ensure alignment on objectives, timelines, and deliverables across campaign projects. Coordinate workflows and QA outgoing work while tracking performance and supporting campaign reporting.

Client Communication Account Management Creative Briefs Workflow Management QA performance reporting Copywriting Email Newsletters HubSpot WordPress

Current

Executive Council Member

Current

South African Youth Council

Jul 2024 - Present (2 years 1 month)

Coordinate and implement youth development initiatives at the regional level in collaboration with youth organisations and stakeholders. Support programs that empower young people and help ensure youth perspectives are represented in national discussions.

Youth Development Stakeholder Management Program Facilitation Regional Collaboration Collaboration

Product Marketing Coordinator

Hollywoodbets

May 2022 - Oct 2025 (3 years 5 months)

Develop and execute Through-The-Line marketing campaigns, including budgeting, KPI setting, measurement, and reporting. Lead cross-functional delivery of product launches, events, digital rollouts, and on-ground activations.

Campaign Planning Budget Planning Marketing Research KPIs Performance Measurement Social Media Campaigns SMS Push Notifications Email Marketing Executive Event Activations Stakeholder Management Cost Management Prize Procurement Cross Functional Collaboration

Finance & Partnership Chairperson

Jci South Africa

Jan 2024 - May 2025 (1 year 4 months)

Lead finance and partnerships for the JCI Africa and Middle East Conference, including funding strategy and sponsorship acquisition. Ensure financial stability and that sponsorship deliverables are met while supporting collaboration across committees.

Finance Leadership Funding Strategy Sponsorship Acquisition Partnership Building Financial Stability Management Sponsor Deliverables

Mid-Year Conference Director

Jci Durban

Jan 2023 - Dec 2024 (1 year 11 months)

Lead the Local Convention Organizing Committee for JCI Durban and the Mid-Year Recharge. Support delivery by ensuring venues, funds, resources, speakers/trainers, and promotion are in place.

Resource Planning Committee Delivery Support

President

Jci Durban

Sep 2022 - Dec 2024 (2 years 3 months)

Revive and lead JCI Durban post-COVID through membership growth, hands-on recruitment, and strong leadership. Oversee budgeting and fundraising while representing the organisation to external stakeholders and the media.

Organizational Leadership Membership Growth Strategic Planning Recruitment Budgeting Fundraising Partnership Management Training Facilitation Conference Planning

Search Engine Optimization Apprenticeship

Hollywoodbets

Mar 2024 - Aug 2024 (5 months)

Support performance and growth of the Holly Connect platform through SEO strategy and cross-channel alignment. Conduct keyword research, competitor analysis, and support SEO content briefing using analytics.

SEO Strategy Keyword Research Competitive Analysis SEO Briefs Analytics Channel Alignment

Marketing Assistant

Hollywoodbets

Jan 2022 - May 2022 (4 months)

Assist with planning and executing marketing initiatives for major events, including OOH and campaign deliverables. Coordinate rollouts, support regional teams, and help manage in-store activations and prize procurement.

Event Planning Campaign Coordination Billboard Projects Taxi Branding Trading Trolley Support Winner Handovers In Store Activations Prize Procurement

VAS Sales Administrator

Hollywoodbets

Aug 2021 - Jan 2022 (5 months)

Manage reconciliation and reporting for value-added services including betting vouchers, airtime, DSTV, and bus tickets. Process invoices and orders, support partner reporting, and train teams and branches on resolving voucher queries.

Reconciliations Reporting Invoice Processing Value added Services Training

Marketing & Communications Intern

EThekwini Municipality

Feb 2020 - Feb 2021 (1 year)

Support municipal communications and marketing initiatives across print, digital, and broadcast channels. Write content such as press releases and social media posts, and assist with planning and coordination of active communications projects.

Municipal Communication Social Media Content Creation Advertising Material Preparation Content Coordination Content Administration

Promoter & Brand Activation Supervisor

Smollan & Retail Insight

Mar 2017 - Dec 2018 (1 year 9 months)

Coordinate and oversee in-store brand activations, progressing from promoter to supervisor. Manage promoter bookings and activation schedules while collecting customer feedback and sharing insights with brand teams.

In Store Activations Activation Scheduling Brand Activation Oversight

Education

Degrees, certifications, and relevant coursework

University of KwaZulu-Natal

Bachelor of Commerce Honours, Marketing

2021 -

Activities and societies: Enactus UKZN Campus Secretary (2021).

Completed a Bachelor of Commerce Honours in Marketing at the University of KwaZulu-Natal in 2021.

University of KwaZulu-Natal

Bachelor of Arts, Media & Marketing

2018 - 2020

Activities and societies: Enactus UKZN Publicity Officer (2018); Project Manager (2019); Golden Key PR Director (2019-2021); Red Bull Student Marketeer (2019).

Completed a Bachelor of Arts in Media & Marketing at the University of KwaZulu-Natal from 2018 to 2020. Coordinated student and marketing-related leadership roles during this period.