I've helped RSG Security expand from Orlando into Miami, Tampa, Los Angeles, and San Diego by building pipeline from scratch and closing strategic recurring service agreements. Over 3.4 years, I closed 10,243 contracted weekly service hours representing approximately $13 million in annualized contract value.
As Director of Business Development, I lead California market development, major-account strategy, and BDR coaching while remaining directly involved in discovery, property assessments, solution design, competitive bids, pricing, negotiation, and closing. My teams closed nearly 850 contracted weekly service hours in Los Angeles and San Diego without inherited accounts or established local relationships.
I build full-cycle sales functions: cold outreach, account acquisition, RFPs, proposals, territory development, onboarding, and client handoff. I also created RSG Security's digital demand-generation foundation across website, SEO, email, paid search, content, and lead funnels.
Before joining RSG Security full time, I founded Neris Digital Marketing to support businesses with website development, SEO, content strategy, and outbound marketing. I'm bilingual in English and Spanish and bring a practical, relationship-driven approach to building new markets and long-term client partnerships.
