Open to opportunities

Peter McLachlan

@petermclachlan

Message

I am a commercially driven sales and operations leader in digital media.

United Kingdom

Message

What I'm looking for

I’m seeking senior roles in sales, operations or digital media where I can scale businesses, lead cross-functional teams, and drive revenue through partnerships, content and affiliate strategies.

I am a commercially driven sales and operations leader with experience scaling high-growth businesses across digital media, affiliate marketing, and recruitment.

I founded a golf media business, secured SEIS pre-seed investment, and grew the brand to over three million views in six months while negotiating branded partnerships and producing commercially successful films.

As Head of Operations I led U.S. market entry, built a North American office, and drove deal-making that contributed to a $30M acquisition. I launched the Slot Squad influencer programme and negotiated landmark regulated affiliate and distribution deals in the U.S. gaming market.

Earlier I transformed recruitment operations into strategic delivery of integrated Microsoft project teams, improving client retention and revenue per account. I invest in communication and influence, having completed advanced NLP training in Persuasion Engineering and Human Design Engineering.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Bogey Train Media

Nov 2024 - Present (9 months)

Founded Bogey Train Media and secured SEIS pre-seed investment to launch a Scotland-focused golf media business. Scaled the brand to over 3 million views in six months, negotiated branded content partnerships, and consulted for 5-star resorts to increase footfall and revenue.

Content Strategy Video Production Influencer Marketing Brand Partnerships YouTube Social Media Growth Commercial Negotiation

Head of Operations

Wedge Traffic

May 2019 - Oct 2024 (5 years 5 months)

Spearheaded U.S. market entry by opening and leading the North American office, building a high-performing team and establishing a dominant presence in the iGaming affiliate market. Negotiated Tier 1 operator partnerships and landmark influencer distribution deals, directly contributing to a $30M acquisition and meeting aggressive post-acquisition KPIs.

Affiliate Marketing Business Development Regulatory Compliance Negotiation Influencer Marketing Monetization Partnership Management

Business Operations Manager

MacLellan Smith Recruitment

Apr 2015 - May 2019 (4 years 1 month)

Progressed from IT Recruitment Consultant to Business Operations Manager and transformed the business model to deliver integrated Microsoft project teams for end-to-end implementations. Negotiated senior-level contracts across Europe, the U.S., and India while leading recruitment, training, and operational scaling to improve client retention and revenue per account.