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Ryan Levene

@ryanlevene

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Dynamic Head of Affiliates with 12 years of iGaming experience.

United Kingdom

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What I'm looking for

I am looking for a role that fosters collaboration, encourages innovation, and offers opportunities for professional growth.

I am a dynamic and results-driven Head of Affiliates with over 12 years of experience in the iGaming and e-commerce sectors. My expertise lies in revitalizing affiliate programs, driving substantial player acquisition, and building high-performing teams. I have a proven track record of managing large affiliate databases and optimizing commission structures, ensuring that all stakeholders benefit from our partnerships.

Throughout my career, I have successfully led the turnaround of affiliate programs, restoring profitability and consistently increasing monthly new player acquisition. My strategic approach to partner negotiation and budget management has allowed me to oversee a portfolio of 500+ affiliates across various markets. I am passionate about data analysis and performance optimization, which has enabled me to drive improvements in player journeys and conversion rates, ultimately strengthening brand reputation and results.

Experience

Work history, roles, and key accomplishments

Current

Head of Affiliates

Current

Affiliate Edge

Oct 2017 - Present (7 years 9 months)

Led the turnaround of the affiliate program, restoring profitability and consistently increasing monthly new player acquisition. Managed partnerships for eight active casinos, overseeing a portfolio of 500+ affiliates across US and global markets.

Player Acquisition Budget Management Team Leadership SEMrush Ahrefs CellXpert Fraud Detection Data Analysis

Affiliates and Partnerships Manager

Fanatics International Ltd

Jun 2016 - Oct 2017 (1 year 4 months)

Managed affiliate programs for leading sports brands, including Kitbag.com, Manchester United, and Real Madrid. Negotiated and launched new partnerships with high-profile brands such as O2, Carling, and Quidco.

Negotiation Campaign Management Budget Management Commission Junction Problem Solving Sports Marketing

Senior Affiliate Manager / Team Leader

Active Win Media

Apr 2013 - Jan 2016 (2 years 9 months)

Negotiated high-value affiliate deals and managed key accounts (e.g., Oddschecker, PokerStrategy, Betfred). Led a team to achieve ambitious acquisition targets and optimise affiliate performance.

Account Management Team Leadership Fraud Detection Compliance Landing Page Optimization Relationship Building

Manager

Blustocking Ltd

Jul 2010 - Apr 2013 (2 years 9 months)

Managed buying and selling of fashion brands; expanded the company’s social media presence. Recruited and managed staff, oversaw finances, and developed strong customer relationships.

Fashion Buying Social Media Management Recruitment Financial Management Customer Relationship Management Retail Operations

Education

Degrees, certifications, and relevant coursework

Leeds Metropolitan University

BSc (Hons), Business Information Systems

Grade: 2:2

Studied Business Information Systems, gaining a comprehensive understanding of how information systems support business operations and decision-making. Focused on the intersection of business strategy and technology.

The King David High School

A-level, Media Studies; Business Studies

Completed A-levels in Media Studies and a GNVQ in Business Studies. Developed foundational knowledge in media analysis and key business principles.

Bury Grammar School

GCSEs, General Studies

Achieved 9 GCSEs at grades A-C, demonstrating a strong academic foundation across various subjects. Developed core skills in critical thinking and problem-solving.