Farhan AhmedFA
Looking for a job

Farhan Ahmed

@farhanahmed

Creator partnerships lead | ex-Twitch | Scaling growth, monetisation & ops

United Kingdom

What I'm looking for

I'm looking for a remote or UK-based role where I can drive growth and innovation in the creator economy. I thrive in strategic, cross-functional roles—whether in creator partnerships, content strategy, or operations—and want to help platforms scale sustainably while empowering creators to succeed.

I am a versatile and results-driven leader with a strong background in strategic planning, operational excellence, and cross-functional collaboration. As an Oxbridge graduate, I have a proven track record of driving growth and managing complex projects. My experience includes advising CEOs and leading teams to deliver measurable business impact.

At BigUp, I successfully advised the CEO of a sports streaming startup, significantly increasing the active creator base and integrating AI to optimise processes. Previously, at Twitch, I spearheaded user growth and launched innovative creator programs that generated millions in new revenue. My leadership has consistently resulted in exceeding performance goals and enhancing content diversity.

Experience

Work history, roles, and key accomplishments

BI
Current

Strategic Consultant

BigUp

Oct 2024 - Present (8 months)

Advising the CEO of a sports streaming startup to drive growth, improve creator acquisition, and evolve the platform's monetization strategy. Integrated AI to optimize lead research, reducing manual workload by 66%. Designed a new tiered monetization framework and advised on organizational design to support rapid growth.

TW

Director, Creator Expansion

Twitch

Sep 2022 - Apr 2024 (1 year 7 months)

Spearheaded user growth in emerging content verticals, managing a team of 6 with a $5m budget. Launched Twitch’s first scalable creator program, driving $2m+ in new revenue. Implemented a new account management protocol to standardize creator onboarding across key EMEA markets.

TW

Director, Strategic Partnerships

Twitch

Nov 2020 - Sep 2022 (1 year 10 months)

Responsible for growing viewership in new content areas, leading a cross-functional team of 15 with a $3m budget. Drove a 939% YoY increase in European sports viewership and generated millions of new impressions through partnerships with major football clubs.

PO

Social Media Marketing Manager

PokerStars

Nov 2013 - Jan 2017 (3 years 2 months)

Led social strategy, growing fans by over 1 million and launching an influencer program that converted 10 creators into active brand advocates. Integrated new platforms into brand marketing.

Education

Degrees, certifications, and relevant coursework

HC

Highbury College

NCTJ Diploma, Journalism

2009 - 2010

Pursued NCTJ Newspaper Journalism, focusing on the principles of journalism, reporting, and media ethics. Developed skills in news writing, editing, and understanding the media landscape.

University of Oxford logoUO

University of Oxford

Master of Arts, Modern History

2004 - 2007

Grade: 2:1

Studied Modern History at Brasenose College, focusing on historical analysis and critical thinking. Achieved a 2:1 classification, demonstrating a strong understanding of historical contexts and methodologies.

BC

Bishop’s Stortford College

A-levels, General Studies

1997 - 2004

Grade: 3As, 3As 1B, 5A*s, 3As, 2Bs

Completed A-levels with a focus on academic excellence, achieving 3 A grades and additional AS-levels and GCSEs. Developed a strong foundation in various subjects, preparing for higher education.

Tech stack

Software and tools used professionally

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Farhan Ahmed - Strategic Consultant - BigUp | Himalayas