I'm looking for a remote or UK-based role where I can drive growth and innovation in the creator economy. I thrive in strategic, cross-functional roles—whether in creator partnerships, content strategy, or operations—and want to help platforms scale sustainably while empowering creators to succeed.
Farhan Ahmed
@farhanahmed
Creator partnerships lead | ex-Twitch | Scaling growth, monetisation & ops
What I'm looking for
I am a versatile and results-driven leader with a strong background in strategic planning, operational excellence, and cross-functional collaboration. As an Oxbridge graduate, I have a proven track record of driving growth and managing complex projects. My experience includes advising CEOs and leading teams to deliver measurable business impact.
At BigUp, I successfully advised the CEO of a sports streaming startup, significantly increasing the active creator base and integrating AI to optimise processes. Previously, at Twitch, I spearheaded user growth and launched innovative creator programs that generated millions in new revenue. My leadership has consistently resulted in exceeding performance goals and enhancing content diversity.
Experience
Work history, roles, and key accomplishments
Strategic Consultant
BigUp
Oct 2024 - Present (8 months)
Advising the CEO of a sports streaming startup to drive growth, improve creator acquisition, and evolve the platform's monetization strategy. Integrated AI to optimize lead research, reducing manual workload by 66%. Designed a new tiered monetization framework and advised on organizational design to support rapid growth.
Director, Creator Expansion
Twitch
Sep 2022 - Apr 2024 (1 year 7 months)
Spearheaded user growth in emerging content verticals, managing a team of 6 with a $5m budget. Launched Twitch’s first scalable creator program, driving $2m+ in new revenue. Implemented a new account management protocol to standardize creator onboarding across key EMEA markets.
Director, Strategic Partnerships
Twitch
Nov 2020 - Sep 2022 (1 year 10 months)
Responsible for growing viewership in new content areas, leading a cross-functional team of 15 with a $3m budget. Drove a 939% YoY increase in European sports viewership and generated millions of new impressions through partnerships with major football clubs.
Strategic Partnerships Manager
Twitch
Jan 2017 - Nov 2020 (3 years 10 months)
Owned global poker content expansion, achieving over 70% YoY growth. Built relationships with strategic creators and brands, contributing thought leadership via publications and speaking engagements at industry events.
Social Media Marketing Manager
PokerStars
Nov 2013 - Jan 2017 (3 years 2 months)
Led social strategy, growing fans by over 1 million and launching an influencer program that converted 10 creators into active brand advocates. Integrated new platforms into brand marketing.
Community Executive
PokerStars
Jan 2013 - Nov 2013 (10 months)
Managed editorial content for social accounts and community management, ensuring engagement and brand representation.
Professional Poker Player
Self Employed
Jul 2012 - Jan 2013 (6 months)
Played cash games for profit across London, demonstrating strategic thinking and risk management in high-stakes environments.
Community Executive
1000Heads
Jul 2012 - Jan 2013 (6 months)
Handled editorial and moderation for poker and mobile clients, ensuring quality content and community interaction.
Education
Degrees, certifications, and relevant coursework
Highbury College
NCTJ Diploma, Journalism
2009 - 2010
Pursued NCTJ Newspaper Journalism, focusing on the principles of journalism, reporting, and media ethics. Developed skills in news writing, editing, and understanding the media landscape.
University of Oxford
Master of Arts, Modern History
2004 - 2007
Grade: 2:1
Studied Modern History at Brasenose College, focusing on historical analysis and critical thinking. Achieved a 2:1 classification, demonstrating a strong understanding of historical contexts and methodologies.
Bishop’s Stortford College
A-levels, General Studies
1997 - 2004
Grade: 3As, 3As 1B, 5A*s, 3As, 2Bs
Completed A-levels with a focus on academic excellence, achieving 3 A grades and additional AS-levels and GCSEs. Developed a strong foundation in various subjects, preparing for higher education.
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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