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E Efe

@eefe

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Experienced Head of Casino Operations with a strong background in data analysis.

United Kingdom

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What I'm looking for

I am looking for a role that values innovation and strategic growth, where I can leverage my expertise in casino operations and data analysis to drive success.

I am an experienced Head of Casino Operations with over 10 years in the IGaming industry, specializing in data analysis and optimization to drive growth. My career has been marked by a strong focus on team leadership and strategic planning, ensuring that operations align with regulatory frameworks across multiple jurisdictions.

Throughout my tenure, I have successfully overseen B2C and B2B operations, managing product development and commercial agreements for various brands. My ability to maintain strong relationships with key stakeholders and third-party providers has been crucial in delivering best-in-class player experiences. I am dedicated to mentoring my teams and fostering a culture of motivation and excellence.

Experience

Work history, roles, and key accomplishments

Current

Head of Casino & Bonusing

Current

Geo Gaming Group

Jan 2020 - Present (5 years 5 months)

Oversaw all Casino B2C & B2B operations across multiple regulatory jurisdictions and licenses. Led the development of the core Casino product and in-house 3rd Party Provider Aggregation Platform.

Product Development Platform Development Stakeholder Management Product Strategy Team Leadership KPI Tracking Incident Management

Head of Central Casino

Geo Gaming Group

Jul 2019 - Present (5 years 11 months)

Oversaw all Casino B2C & B2B operations across 3 regulatory jurisdictions and licenses. Led the development of the core Casino product and in-house 3rd Party Provider Aggregation Platform.

Product Development Regulatory Compliance Stakeholder Management Team Leadership

Group Casino Manager

Geo Gaming Group

Oct 2018 - Present (6 years 8 months)

Defined the Casino Product Vision for B2C Operations and owned the Casino PNL. Led the development of the core Casino product and aggregation paths into the Platform Wallet.

Product Development Regulatory Compliance Stakeholder Management Team Leadership

Casino Manager

Entain (GVC)

Jan 2017 - Present (8 years 5 months)

Managed Casino Product across Slots, Casino & Live Casino, including games roadmap and portfolio performance. Defined Marketing and Promotional Roadmaps, ensuring CRM and website content alignment.

Game Selection Lobby Management API Development Marketing Roadmap CRM Regulatory Compliance KPI Tracking Competitor Analysis

Casino Executive

Entain (GVC)

Apr 2015 - Present (10 years 2 months)

Managed casino operations across Slots, Casino & Live Casino for three .com brands. Owned Casino Customer Retention strategy and journey mapping, from 2nd depositors to churn lifecycles.

CRM Customer Retention Journey Maps Competitor Analysis Partnership Development

Education

Degrees, certifications, and relevant coursework

Westminster College

A Level, Marketing

Completed A-Level studies in Marketing, gaining foundational knowledge in market analysis, consumer behavior, and promotional strategies. Developed skills in understanding market dynamics and applying marketing principles.

Westminster College

A Level, Finance

Undertook A-Level coursework in Finance, focusing on financial principles, economic indicators, and investment strategies. Acquired a strong understanding of financial markets and corporate finance.