Open to opportunities

Peter Karundeng

@peterkarundeng

I grow APAC digital advertising partnerships through data-driven account strategy, platform adoption, and revenue optimization.

Singapore

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What I'm looking for

I'm looking to grow strategic partnerships, account leadership, and commercial outcomes across APAC data, technology, and digital advertising platforms.

I've spent 18+ years growing revenue, retention, and long-term partnerships across APAC's digital advertising ecosystem. Most recently, I advise CWD Advertising on programmatic strategy, digital-platform operations, commercial structuring, and partnership development.

At Lotame, I advised enterprise clients on data strategy, taxonomy, activation workflows, and platform adoption while partnering with Customer Success, Sales, Product, and Data teams on customer-impacting improvements. At Magnite, I guided publishers on yield strategy, revenue optimization, and commercial planning across display, video, and OTT.

My experience also includes managing publisher portfolios at Teads, delivering programmatic mobile campaign insights at S4M, and driving advertiser and agency account success at Yahoo across APAC.

I enjoy acting as a strategic bridge between clients, platform partners, and internal teams—turning complex data and platform capabilities into clear commercial outcomes, measurable ROI, and sustainable growth.

Experience

Work history, roles, and key accomplishments

Current

Business & Digital Operations Consultant

Current

CWD Advertising

Feb 2026 - Present (6 months)

Advises on programmatic strategy and platform usage across DSPs, SSPs, and ad serving ecosystems. Leads business operations, commercial structuring, and partnership development.

Programmatic Advertising DSPs SSP Ad Serving Business Operations Commercial Structuring Invoicing Negotiation Revenue Operations Partnership Development

Lead Solutions Consultant, APAC

Lotame

Nov 2022 - Jul 2024 (1 year 8 months)

Partnered with Customer Success and participated in regional strategic reviews to guide commercial decisions. Advised enterprise clients on data strategy, taxonomy, and platform adoption.

Customer Success Data Strategy Taxonomy Platform Adoption Product Collaboration Enablement Training

Account Director, Supply Partnerships, APAC

Magnite

Jan 2021 - Oct 2022 (1 year 9 months)

Guided publishers on yield strategy, revenue optimization, and commercial planning. Led strategic supply reviews and partnered with Product, Engineering, and Operations on integrations.

Yield Optimization Revenue Optimization Commercial Planning Performance Analysis Display Advertising Video Advertising OTT Product Collaboration engineering collaboration Operations

Senior Account Manager, Supply Partnerships, APAC

Magnite

Dec 2018 - Dec 2020 (2 years)

Supported publisher accounts with insight-driven optimization strategies and competitive positioning. Improved onboarding workflows and operational efficiency for new supply partners.

Account Management Optimization Positioning Onboarding Operational Efficiency

Publisher Account Manager, APAC

Teads

Oct 2017 - Nov 2018 (1 year 1 month)

Managed APAC publisher portfolio, analyzing performance trends and proposing systematic optimization plans. Partnered with sales, trading, and operations teams for campaign alignment.

Publisher management Performance Analysis Optimization Trading Operations

Regional Account Manager, APAC

S4M

Sep 2016 - Sep 2017 (1 year)

Managed programmatic mobile campaigns end-to-end, delivering insights on targeting and performance levers. Provided optimization recommendations that influenced client planning and ROI.

Programmatic Advertising Mobile Advertising Campaign Management Targeting Performance Analysis Optimization ROI