Open to opportunities

Fae Tan

@faetan

Message

Senior campaign manager specializing in programmatic ABM, ad tech strategy, and cross-functional team leadership.

Singapore

Message

What I'm looking for

I seek a senior or managerial role in programmatic/ad tech or campaign management where I can lead teams, improve workflows, and deliver measurable growth.

I am a results-driven digital marketing and ad tech professional with extensive experience delivering programmatic ABM, CTV, display, audio, and social campaigns for top-tier clients across APAC. I translate client briefs into high-performing strategies, drive execution across DSPs like Xandr and The Trade Desk, and consult on campaign optimisation and measurement.

Throughout my career I have led campaign teams, managed stakeholder communication across Sales, Ops, Product and Engineering, and developed operational workflows that scale. At Madison Logic I served as the subject matter expert for product and third-party integrations and coached and developed campaign managers.

My background also includes sales planning and trafficking at NBCUniversal, campaign measurement with verification partners, and hands-on experience in sales, events and retail marketing. I combine analytical rigour, creative problem solving, and project management to deliver measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Senior Campaign Manager

Madison Logic

Oct 2024 - Sep 2025 (11 months)

Led delivery of strategic ABM campaigns (Demand Gen, CTV, Display, Audio, Social) for top-tier clients, improving campaign performance through programmatic strategy and stakeholder coordination; managed and developed a team of campaign managers.

Account Based Marketing Programmatic Campaign Strategy Stakeholder Management Team Leadership DSPs Campaign Optimization Cross Functional Collaboration

Campaign Manager

Madison Logic

Mar 2022 - Sep 2024 (2 years 6 months)

Owned delivery of ABM and multi-channel campaigns, translating client briefs into high-performing strategies and executing programmatic buys across DSPs while coordinating with Sales, Ops, Product and external agencies.

ABM DSPs Creative Strategy Campaign Optimization

Sales Planner

NBCUniversal

May 2021 - Feb 2022 (9 months)

Managed campaign delivery and sales planning for APAC Ad Sales, developing proposals, coordinating execution and optimisation across ad servers and verification vendors to ensure accurate delivery and reporting.

Sales Planning Ad Ops Google Ad Manager Operative One Salesforce Campaign Optimization Client Servicing

Traffic Coordinator

NBCUniversal

Jun 2017 - Apr 2021 (3 years 10 months)

Managed linear TV trafficking operations across APAC including commercial booking, scheduling, material conversion for online placements and reporting to maximize revenue and campaign accuracy.

TV Trafficking Scheduling Inventory Management

Sales & Marketing Executive

YG Marketing

Jul 2016 - Feb 2017 (7 months)

Managed menswear store sales performance, inventory and promotions, planned marketing activities and events that grew sales and customer base, and led merchandise planning and promoter training.