Open to opportunities

Pegah Taheri

@pegahtaheri

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UX/UI Designer with a background in luxury retail.

France

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What I'm looking for

I am looking for a collaborative environment where I can leverage my design skills to create user-centered solutions while contributing to innovative projects that align with my passion for empathy and clarity in design.

I am a passionate UX/UI Designer with a strong foundation in luxury retail, dedicated to understanding user needs and enhancing engagement. My experience in client-facing roles has shaped my approach to digital products, emphasizing empathy and clarity while aligning user experience with business objectives.

Currently, I am pursuing my MFA in Digital Media Art, where I have successfully defined brand strategies and designed visual identity systems tailored for Gen Z and Gen Alpha audiences. My work at LynaCam involved creating a unified brand voice and messaging framework that balances emotional warmth with scientific credibility, significantly enhancing the product's market presence.

In my previous roles, I have demonstrated my ability to translate complex requirements into intuitive designs, leading to substantial improvements in user engagement and operational efficiency. I am committed to continuous learning and growth in the field of UX/UI design, always striving to create impactful digital experiences.

Experience

Work history, roles, and key accomplishments

Current

UX/Brand Designer

Current

LynaCam

Jun 2024 - Present (1 year 1 month)

Defined LYNA Cam's brand strategy by clarifying its mission, values, and personality, positioning the femtech product as a privacy-first, empathetic companion. Designed a complete visual identity system (logo, typography, color palette) tailored to Gen Z and Gen Alpha audiences.

Brand Strategy Brand Identity UI Design Typography Color Palette Brand Voice

UX Designer

RegSurety

Nov 2024 - Jun 2025 (7 months)

Worked directly with the Founder to translate complex compliance requirements into intuitive demo designs, increasing user engagement and simplifying the licensing submission process by 70%. Redesigned the company’s logo, brand identity, and investor pitch deck, strengthening brand positioning and contributing to a 40% boost in market recognition.

UX Design User Interviews Prototyping Information Architecture Branding Usability Testing Figma

UX Designer

Waypoint AI

Aug 2024 - Nov 2024 (3 months)

Collaborated with engineering to design an AI-powered agent that automated 20% of escalations, improving efficiency and reducing engineering workload. Built a 70+ component design system (WCAG 2.1 AA compliant) based on Material Design 3 standards.

UX Design AI Design Systems Material Design Branding

Sales Expert, Visual Merchandiser

Louis Vuitton - Cartier

Feb 2020 - Sep 2023 (3 years 7 months)

Surpassed sales targets and earned recognition for delivering high-end, customer-focused service. Designed in-store displays that improved product visibility, optimized customer retention, and boosted sales.