Peeyush Kumar

I am currently working at Cheil HQ DNA Centre, where I support Samsung subsidiaries across global markets by contributing to large-scale marketing operations. In my current role, I collaborate with cross-functional teams to enhance and optimize campaign taxonomy structures, ensuring accurate campaign classification, streamlined workflows, and consistent execution across multiple countries.

Previously, I worked at iNvent, an Apple Premium Partner, where I managed performance marketing across Meta (Facebook), Google, WhatsApp, and email marketing channels. I planned, executed, and optimized data-driven campaigns focused on customer acquisition, lead generation, conversions, and return on ad spend (ROAS). By continuously analyzing campaign performance and audience insights, I helped improve marketing efficiency and drive measurable business outcomes.

I am passionate about performance marketing, marketing operations, and using data-driven insights to optimize campaigns at scale. I enjoy solving complex marketing challenges, collaborating with global teams, and leveraging analytics to deliver impactful business results.