Open to opportunities

Pedro Pena

@pedropena1

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Experienced B2B SaaS sales executive with proven success in enterprise deals.

Portugal

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What I'm looking for

I seek a senior commercial or enterprise SaaS sales role where I can drive revenue, develop channels, lead teams, and apply SAP expertise to scale business.

I am a seasoned B2B sales executive with over 18 years of experience leading commercial efforts, business development, and export operations across corporate SaaS and enterprise software. I specialize in SaaS and SAP solutions (S/4HANA, SAP Cloud) and have a strong track record in full sales cycle management, lead generation, deal closing, customer success, and opening new channels and partnerships.

I combine commercial leadership with hands-on sales development — from outbound BDR activity to directing export teams — and bring resilience, adaptability, and excellent negotiation and presentation skills. I am multilingual (Portuguese, Spanish, English, basic French) and hold multiple SAP certifications that support my technical and go-to-market capabilities.

Experience

Work history, roles, and key accomplishments

Current

Software Sales Executive

Current

C2B Consulting, S.A.

Mar 2023 - Present (2 years 7 months)

Specialized in SAP software (S/4HANA, SAP Cloud) and services sales, managing full sales cycle and client success while supporting market expansion and opening new sales channels and partnerships.

Sales Cycle Lead Generation Account Management Partnership Development CRM Negotiation

Senior Salesman

E-goi

Dec 2021 - Sep 2022 (9 months)

Led B2B corporate sales for E-goi marketing automation SaaS, owning the full sales cycle and delivering product presentations to drive new client acquisition.

SaaS Sales Marketing Automation Product Demos Sales Cycle B2B Sales Lead Qualification CRM Negotiation

Commercial Director

ZAGAS Furniture

Jan 2020 - Dec 2021 (1 year 11 months)

Led export operations and commercial team for the Spanish market, represented the company at international trade fairs and managed logistics and cross-border commercial activities.

Export Management Team Leadership Logistics Sales Strategy Spain Market Negotiation Operations

Commercial Director Export

Cut Cut, Rugs Carpets & Deco

Apr 2013 - Feb 2020 (6 years 10 months)

Managed export operations and commercial team for the Spanish market, overseeing team training, logistics, payment collection and transportation to grow international sales.