At Rede Global – CENTURY 21 Portugal & Spain, I own the roadmap for CRM and digital platforms serving a franchise network across Portugal and Spain. CRM optimisation and UX-driven improvements reduced helpdesk complaints by 40%.
I also increased CRM feature adoption by 40% through onboarding flows and phased rollouts, and improved customer satisfaction to 75% through user feedback loops. I use AI tools to sharpen requirements and documentation.
At PAIRPOINT (Vodafone Group & Sumitomo JV), I managed end-to-end delivery for a B2B digital platform, from requirements through deployment. The team delivered over 85% of committed roadmap items on schedule, and reworked Agile ceremonies and backlog hygiene to improve delivery performance by around 30%.
Earlier, at ALTICE / MEO, I managed B2B IoT and fleet telematics products, growing fleet management market share by over 25%. At PORTUGAL TELECOM / TMN, I coordinated B2B fibre coverage growth from 5% to 75% and delivered operational cost savings through process improvement.
