At Mercedes-Benz.io, I lead product direction across data and digital platforms. I’m guiding a central data platform that brings fragmented organizational data together for analytics, reporting, and management decisions.
I led a B2B automotive sales enablement platform used daily in 20+ countries, increasing engagement by 19% within three months. I also delivered an omnichannel platform that replaced legacy systems and supported the customer journey from exploration to checkout.
At dr.consulta, I owned digital health and membership products across discovery, delivery, and commercial optimization. As part of the Growth team, I contributed to 40% revenue growth in six months by repositioning a membership product in digital sales funnels.
Earlier, I owned a public-sector platform that made real-time financial and agenda data available to the public. I bring experience from regulated financial services as well as practical AI-assisted product workflows, and I use customer and behavioral evidence to shape product decisions.

