Looking for a job

Diana Vieira

@dianavieira

I lead B2C and B2B digital products from discovery through monetization, delivery, and scale.

I've led digital products at Grupo Globo, owning a large-scale fantasy football platform across web and mobile and shaping its strategy, roadmap, monetization, and growth initiatives.

I also managed live sports data integrations powering TV broadcasts and digital platforms, defining API requirements, coordinating vendors, and delivering a sports statistics platform for live commentary and content production.

Previously at Affero Lab, I led corporate education platforms and LMS products, following an earlier career at Accenture designing human capital, governance, and business process models across Portugal and Angola.

Experience

Work history, roles, and key accomplishments

Senior Product Manager

Grupo Globo

Jan 2019 - Dec 2025 (6 years 11 months)

Owned the full lifecycle of a large-scale fantasy football product (web and mobile) based on Brazilian and international championships. Defined and executed product strategy and roadmap aligned with business OKRs.

Product Strategy Roadmapping Agile Delivery Scrum Kanban Product Discovery UX Research A B Testing Data Analysis Product Metrics Monetization Cross functional Leadership Stakeholder Management

Senior Product Owner

Grupo Globo

Jan 2019 - Dec 2020 (1 year 11 months)

Led the implementation and ongoing management of live sports data integrations powering TV broadcasts and digital platforms. Defined API requirements and service mappings for internal TV, streaming and digital product teams.

API Integration Vendor Management Technical Roadmapping Stakeholder Management Data Services

Product Lead

Affero Lab

Jan 2017 - Dec 2018 (1 year 11 months)

Led product strategy and delivery for web and mobile Learning Management Systems (LMS). Owned the product roadmap, functional specifications and backlog prioritization.

Product Strategy Roadmapping Backlog Prioritization Cross functional Leadership LMS Agile Delivery

Senior Product Owner

Affero Lab

Jan 2013 - Dec 2017 (4 years 11 months)

Designed and delivered logistics and budget management platforms for corporate education programs. Gathered business and user requirements and translated them into functional and technical specifications.

Requirements Gathering Functional Specifications Technical Specifications Collaboration User Enablement

Senior Consultant

Accenture

Jan 2005 - Dec 2012 (7 years 11 months)

Collaborated in projects for diagnosing, designing and implementing Human Resources processes, namely human capital management models, defining roles, competencies, and career paths aligned with core business needs.

Human Capital Management Process Design Organizational Design Consulting