Pedro Giannetti

In my role as Creative Strategy Lead at Spotify’s Global Creative Lab, I work in close partnership with sales leadership to unlock significant revenue through world-class, impactful, and award-winning creative solutions for brands and agencies across Brazil.

Acting as a bridge between brands, creativity, and culture, I develop compelling, world-class advertising concepts that inspire, engage, and

I co-founded and lead my first passion project, creating a digital business dedicated to helping people cultivate mindfulness and lead lives with more self-awareness and positivity.

• Business Strategy:
Achieved +35% YoY revenue growth by structuring relevant marketing and sales funnels across three main business verticals: physical experiences, brand partnerships, and both low and high-ticket di

My role as a Brand Strategist & B2B Marketing was to architect exceptional, actionable content and strategic thought-leadership pieces to educate, engage, and inspire action among key audiences for TikTok for Business—including key account advertisers, the broader industry, internal sales teams, and agency partners.

•Brand and Creative Strategy:
Led strategic and creative workshops that grew ove

AlphaTauri is the stand-alone fashion brand born out of Red Bull that offers innovative fashion. In this role, I created, developed and executed marketing activities for the Red Bull AlphaTauri brand.

Content Management
• I developed and organized campaign and activation concepts, including photoshoots, video production, and social media content.

Digital Marketing Management
• I managed online

Selected as a top candidate among 4,000+ applicants for the Red Bull Graduate Program. Over five years, I gained experience on brand marketing roles ranging both local and global levels.

•Innovation Brand Marketing:
Led special edition consumer activation campaigns (e.g., Red Bull Summer Edition Açai & Coconut, Red Bull League of Legends Special Edition Cans), driving +13% YoY incremental sale

• Brand Campaign Manager.
I took ownership in building strong & premium campaigns across product marketing, events marketing & Red Bull-owned content programs.

• Advertising.
I actively mastered executing seamless data-driven paid media campaigns and strategies.

• Innovation.
I inspired consumers with holistic brand awareness projects. I was challenged to combine strong analytical thinking w

As a Marketing Trainee in the Red Bull Graduate Program, I immersed myself in diverse aspects of the company to gain a comprehensive understanding of its inner workings. Through extensive cross-business job rotations, I achieved success in delivering the following projects:

• Creative Campaign Manager, Product Marketing & Project Management: I played a crucial role in ensuring the triumphant real

•I coordinated internal & external communication programs
•I established relationships with non-profits
•I supervised social media campaigns & PR activities

As a Social Media specialist, I led integrated social media strategy across multiple channels. I also established relationships with brand influencers to promote Photon Group's key products and brands.

I was also in charge of monitoring and evaluating social media metrics and results on a daily basis. I then shaped insights-driven strategies for the Inbound marketing team.

As a bilingual (French & English) International Marketing Specialist at Linkfluence, a renowned French Social Media Intelligence company based in Paris, I thrived in creating captivating branded content for both French and British markets. I skillfully steered digital marketing strategies and oversaw paid campaigns, maximizing their potential and reach. Additionally, I adeptly managed events and h

PR, social media and events management at SMARTPR, a boutique agency based in São Paulo.

Programa de Iniciação Científica financiado pela CNPq para o desenvolvimento de projeto de pesquisa em Comunicação e Sustentabilidade orientado pela Professora Dra Margarida Kunsch, professora titular da Escola de Comunicações e Artes da Universidade de São Paulo.

Earned a Bachelor's degree in Social Communication, with a focus on communication and sustainability.