Stéfany Scalisse

Após liderar a operação da Digital Times por cinco anos, passei a atuar em uma posição de aconselhamento estratégico e societário, apoiando decisões de longo prazo, posicionamento e direcionamento do negócio.

A operação e a gestão do dia a dia passaram a ser conduzidas pelo time executivo, enquanto minha atuação permanece concentrada em temas estratégicos e decisões de maior impacto para a empre

After leading Digital Times’ operations for five years, I transitioned into a strategic advisory and shareholder role, supporting long-term decisions, positioning and business direction.

Day-to-day operations and management are now led by the executive team, while my involvement remains focused on strategic topics and high-impact decisions.

Fundadora e responsável pela liderança estratégica da Digital Times, agência de marketing digital com atuação em mídia paga, branding, conteúdo e estratégia.

- Liderança de estratégias de marketing e relacionamento com clientes B2B e B2C.
- Gestão de equipes multidisciplinares e parceiros de mídia, conteúdo, design, desenvolvimento e estratégia.
- Supervisão de estratégias de mídia paga, inclu

Founded and led Digital Times, a digital marketing agency focused on paid media, branding, content and strategy.

Led marketing strategies and relationships with B2B and B2C clients.
Managed multidisciplinary teams and partners across media, content, design, development and strategy.
Oversaw paid media strategies across Google Ads and Meta Ads, including planning, budget allocation, performance an

Atuação remota em uma agência sediada em Nova York, apoiando estratégias de marketing, gestão de projetos e relacionamento com clientes.

- Colaboração com equipe internacional em projetos de marketing digital.
- Participação em reuniões internas e com clientes em inglês.
- Apoio à estratégia, planejamento e execução de iniciativas de marketing.
- Contribuição com experiência em mídia paga, mí

Atuação voluntária como mentora de jovens universitários de baixa renda, apoiando desenvolvimento profissional, planejamento de carreira, tomada de decisão e preparação para o mercado de trabalho.

Volunteered as a mentor supporting low-income university students with career development, professional skills, decision-making and preparation for the job market.

Professora de mídia de performance, com aulas teóricas e práticas sobre estratégia de mídia digital, Google Ads e Meta Ads.

- Introdução aos principais conceitos de performance marketing.
- Planejamento de campanhas.
- Criação e estruturação de anúncios.
- Análise de métricas e otimização.
- Aplicação prática das plataformas em estratégias de aquisição.

Taught performance marketing, combining strategic concepts with hands-on training in Google Ads and Meta Ads.

- Performance marketing fundamentals.
- Campaign planning and structure.
- Ad creation and platform implementation.
- Metrics analysis and optimization.
- Practical application of paid media platforms in acquisition strategies.

Liderança da equipe de mídia responsável pela geração de leads para diferentes unidades de negócio da Afya, incluindo graduação em medicina, Medcel e Ipemed.

- Aumento de 469% no volume de leads da Medcel em três meses, mantendo o mesmo investimento em mídia, por meio de otimizações de estratégia, canais e campanhas.
- Ampliação e desenvolvimento da equipe de mídia.
- Implementação de novos c

Led the media team responsible for lead generation across different Afya business units, including undergraduate medical programs, Medcel and Ipemed.

- Increased Medcel’s lead volume by 469% in three months while maintaining the same media investment, through media optimization and improved strategy.
- Expanded and developed the media team.
- Introduced new acquisition channels and strategies.
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Worked across three main areas: performance marketing, campaigns and email marketing.

- Managed relationships with agencies, partners and internal teams.
- Led media planning and budget allocation based on performance and business objectives.
- Managed and analyzed Google Ads and Meta Ads campaigns.
- Monitored investment, revenue, funnel performance and channel forecasts.
- Identified optimizati

Led the media team responsible for strategy, performance and campaign optimization across Google Ads, Meta Ads and Bing Ads.

- Managed the media team’s daily activities and professional development.
- Led performance campaign planning and optimization.
- Managed client relationships, strategic meetings and performance presentations.
- Identified growth and optimization opportunities.
- Responsibl

Responsible for digital media strategies for CVC.com.br and SubmarinoViagens.com.br, working across SEM, retargeting and programmatic media.

- Acted as the interface between internal teams, agency partners and media vendors.
- Managed media planning, budgets and investment and revenue targets.
- Worked across search, display, video, retargeting and programmatic media.
- Prospected new partners, t

- Managed and optimized performance campaigns across Google Ads, Meta Ads and Bing Ads.
- Worked across search, display and lead-generation campaigns.
- Analyzed performance using Google Analytics and platform data.
- Identified optimization opportunities based on KPIs and business objectives.
- Produced daily, weekly and monthly performance reports.

Supported the creation, optimization and reporting of paid media campaigns across Google Ads, Bing Ads and Facebook Ads.

Started as a bilingual receptionist and was later promoted to Junior Ticketing Agent.

Worked with airline ticket refund processing and calculations, document management, spreadsheets and administrative processes.

Started as an intern and was later hired full-time.

Worked with CorelDRAW and Photoshop to vectorize designs, create catalogs, product tags and graphic materials, as well as supporting spreadsheets, suppliers and administrative processes.

Feb 2022

Jul 2021

Nov 2021

Jul 2020

Mar 2019

Jun 2018

Planejar, propor estratégias, definir, executar e gerir táticas de Marketing medindo e avaliando sua eficácia no contexto organizacional empresarial;
Estruturar soluções criativas e tecnológicas, sendo agente propulsor de busca de tendências e inovação, conhecimento sobre o consumidor e as tecnologias com o intuito de promover a marca do cliente.
Executar planos de Marketing, organizando suas açõe

Aug 2016 · Expired Jun 2017

2016 · Expired 2017

Dec 2015

Nov 2015

Nov 2015

Apr 2015