At Época Cosméticos, I led branding initiatives across social media, creator and influencer marketing, events, design, and audiovisual. I connected brand strategy with campaigns and consumer experiences, including Época Open Doors, Festa do Rosa, and Galeria Magalu Live Black.
Before that, I planned campaigns and events at Época Cosméticos, coordinating production from briefing through delivery. I managed timelines, budgets, suppliers, and post-event reporting.
At Magazine Luiza, I worked on commercial and marketing plans for Apple, Samsung, and Motorola premium categories. During the Trainee Magalu program, I contributed to projects including Casa Protegida and Precificação Fulfillment.
At TIM Brasil, I worked across marketing, CRM, Go-to-Market, and product and partner management. My experience included CRM initiatives for TIM Beta, a customer segment with a base of more than 3 million.
