At Esfera Energia, I manage the brand’s calendar of internal and external initiatives, plan CRM projects, and coordinate marketing campaigns across digital and offline media. I also plan internal events and organize trade fairs with the commercial team.
At Sicoob, I planned brand communications with internal teams and agencies, led marketing projects, and worked on B2B and B2C communications. As a communications analyst, I was responsible for launching a no-annual-fee card for a targeted audience.
Through my work with clothing brands, including Sal Brand and DEVORÊ BRAND, I explored fashion marketing, content planning, event coverage, and collection storytelling. I’ve also run my own clothing brand, learning firsthand about fashion, management, and production.
