Liviu Cristian Bazavan

At IBM, I execute and optimize global demand generation campaigns in Marketo, supporting lead generation and pipeline growth across EMEA, the US, and APAC. I build end-to-end programs spanning segmentation, smart lists, automated workflows, data validation, QA, reporting, and optimization.

I accelerated campaign execution by 22% while sustaining a 97%+ quality score across 100+ campaign executions. I also designed Marko, an AI consulting chatbot that reduced manual audience-setup effort by 30–50% across Romania, China, and the USA.

Before IBM, I built responsive HTML email campaigns at 888Sparkware across multiple brands and audience segments. Through iterative optimization, segmentation, and structured A/B testing, I contributed to roughly 30% higher email open and click-through rates.

I began my career at Infodesign, building responsive websites, cross-client email templates, and CMS implementations for agency clients. I enjoy making campaigns organized, scalable, and easy for teams to manage, combining Marketo, Salesforce, HTML/CSS/JavaScript, analytics, and practical collaboration.