Mara s

Supporting product development for an AI companion application through behavioral analytics, LLM evaluation, and user insights:
- Analyzing user interaction patterns and engagement metrics across multiple markets to identify product improvement opportunities
- Developing analytical workflows and LLM-powered classification systems using Python, dbt, and Redshift
- Applying product analytics framewo

Contributing to the development and evaluation of ING’s GenAI-powered chatbot by applying advanced analytics, NLP techniques, and rigorous experimentation:
- Applied prompt engineering and fine-tuned LLM-generated responses to improve chatbot relevance, tone, and accuracy
- Utilized existing evaluation frameworks and LLM-as-a-judge techniques to assess chatbot performance and conversational qualit

- Identified and documented detailed business rules and use cases based on requirements analysis by providing statistics through live dashboards in Tableau and Salesforce.
- Extracted and interpreted data patterns to translate findings into actionable outcomes for our internal CRM system (Salesforce).
- Researched and resolved issues regarding the integrity of data flow into databases using SQL, P

- Provided assistance for an ongoing project of the Romanian National Bank studying how real estate prices have been influenced by taxation rates after the 2008 Financial Crisis.
- Created a program using Power BI, SQL, SPSS, R, and Excel that calculated the final levels of taxation as a percentage of the total investment that was later used as a reference in the annual report.

- Gathered data using AD exposure studies thus revealing the behavior of the client’s consumers when choosing a financial product.
- Provided PowerPoint presentations, infographics, and data visualization using SQL, Tableau, SPSS, Excel depicting how consumers are deciding between financial products.

- Helped with marketing campaigns (including the creation of special offers) by taking professional notes and creating PowerPoint presentations as a bi-weekly intern.
- Assisted the marketing team to analyze data regarding the impact of the marketing campaigns on sales and overall customer satisfaction.

Used MatLab and C++ for Mathematics, Statistics, Computer Science.

Dissertation: Nudging Policies: Useful or Not? How can the Government Make People Save More for Old-Age by Influencing Behaviour? A Case Study of Romania.

Mar 2021