Paula Piffer Basso

Oversee the full lifecycle of Ferrero’s corporate social responsibility project. Conduct strategic and budget planning, performance monitoring, and stakeholder coordination. Successfully revitalized local engagement and expanded project impact.

Annotate and curate data to train AI models, ensuring high accuracy and quality. Perform critical content analysis, contextual interpretation, and rule-based application. Maintained a 96.4% accuracy rate in quality analysis.

Managed operations, inventory, sales strategies, and marketing initiatives. Led financial planning and process optimization efforts, driving a 23% increase in sales.

Managed purchasing, sales forecasting, and pricing strategy for the girls’ apparel line. Led the development and pricing strategy for a key product category.

Developed and executed internal communication strategies to enhance corporate culture. Launched the internal communications department and established two affinity groups.

Assisted with performance development plans, talent management, and DEI programs. Contributed to People Review sessions and succession planning strategies.

Designed learning pathways and career acceleration programs. Developed the Alcoa Academy and career acceleration initiatives focused on DEI.

Contributed to the development of Alcoa’s global DEI strategy. Supported the establishment of the Global DEI Committee.

Created instructional content for cross-functional teams and supported corporate L&D initiatives. Assisted in the global rollout of Udemy.

Managed SEO, digital marketing campaigns, product curation, and marketplace expansion. Led the Leiturinha Store curation, achieving seven-figure revenue in its pilot phase.

Pursued a Master of Business Administration in Digital Business, focusing on the intersection of technology and business strategies to drive digital transformation and innovation.

Completed a Bachelor of Arts in Social Communication, emphasizing communication strategies, media relations, and public engagement.