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Fernanda AzevedoFA
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Fernanda Azevedo

@fernandaazevedo

People Development Analyst at Santa Marcelina Cultura, supporting leader development and performance management.

Brazil
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At Santa Marcelina Cultura, I support leaders with people-management processes and the implementation of performance management and Individual Development Plans. I also develop job descriptions and facilitate workshops for leaders.

At Conecta Talentos, I provided consultative HR support to managers and clients across different industries. I conducted end-to-end recruitment and selection, from role alignment through candidate recommendations.

At Indorama Ventures Lifestyle Brazil, I served as an HR Business Partner and supported the employee lifecycle, performance reviews and people analytics. I built an overtime and time-bank tracking indicator from scratch, contributing to a 40% reduction in overtime costs within five months.

I also contributed to a 25% reduction in payroll-related errors and a 15% reduction in employee turnover through improved controls, metric monitoring and retention initiatives. I supported the transition from Sinterama to Indorama Ventures and participated in national and international audits.

Experience

Work history, roles, and key accomplishments

IB

HR Generalist Analyst

Indorama Ventures Lifestyle Brazil

Dec 2022 - Mar 2025 (2 years 3 months)

Served as HR Business Partner, managed full employee lifecycle, coordinated performance reviews, analyzed HR metrics, and supported audits and organizational transitions.

Education

Degrees, certifications, and relevant coursework

University of São Paulo logoUP

University of São Paulo

MBA, People Management

2022 - 2024

MBA in People Management from the University of São Paulo (USP), completed in 2024.

Universidade José do Rosário Vellano logoUV

Universidade José do Rosário Vellano

Bachelor's Degree, Psychology

2017 - 2021

Bachelor's Degree in Psychology from Universidade José do Rosário Vellano (UNIFENAS), completed in 2021.

Fundação Bradesco logoFB

Fundação Bradesco

Advanced Microsoft Office, Microsoft Office

Advanced Microsoft Office course.

SE

Senac

Professional Administrative Services Program, Administrative Services

Professional Administrative Services Program covering reception, administrative assistance, and personnel administration.

IM

Instituto Federal do Sul de Minas

Technical Program, Human Resources

Human Resources Assistant Technical Program.

ID

Instituto Nacional de Ensino a Distância

Personnel Administration / Payroll, Personnel Administration

Personnel Administration / Payroll course.

GA

Gupy Academy

Diversity & Inclusion in Practice, Diversity & Inclusion

Diversity & Inclusion in Practice course.

CA

Convenia Academy

People Analytics, People Analytics

People Analytics course.

MI

Microlins

Graphic & Web Design, Graphic & Web Design

Graphic & Web Design course.

EE

EB Educação

NR-1 and Psychosocial Risks in the Workplace, Occupational Health and Safety

NR-1 and Psychosocial Risks in the Workplace course.

Fundação Getúlio Vargas logoFV

Fundação Getúlio Vargas

Agile Methodologies, Agile Methodologies

Agile Methodologies course.

Tech stack

Software and tools used professionally

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