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Paula Castro

@paula-castro

UX/UI Designer | Digital Product & Customer Experience | User-Centred & Business-Focused

Spain
Message

I am a Customer Experience and Digital Product professional with 10+ years of experience across Travel, Hospitality, and iGaming. Experienced in team management, project leadership, and digital product development, with a strong understanding of customer journeys, user needs, and the operational and business challenges behind the experiences we create.

In my most recent role, I managed the Reservations team while leading the company’s App and Website project. Working closely with developers, stakeholders, and cross-functional teams, I helped identify customer and operational needs, prioritise improvements, and translate them into practical digital solutions. This experience strengthened my ability to manage projects, solve problems, and balance user and business priorities.

Alongside the digital product work, I managed Reservations operations and built a centralized database covering 200+ apartments to help teams coordinate guests and properties. Resolving complex customer issues, improved support workflows, and supported team training.

My experience in Hospitality has given me valuable insight into customer journeys, pain points, and service delivery. Combined with my digital product and UX/UI experience, I bring a user-centred yet business-focused approach, supported by strong communication, collaboration, and leadership skills.

Experience

Work history, roles, and key accomplishments

CA

Manager Assistant - Reservations | UX/UI & Digital Product Project Lead

City Break Apartments

Aug 2023 - Dec 2025 (2 years 4 months)

Led the company's App and Website project, redesigning the website and improving the digital check-in experience. Managed Reservations operations, built a centralized database, and created training and workflow processes.

CA

Reservations / Customer Service

City Break Apartments

Sep 2022 - Aug 2023 (11 months)

Provided customer support throughout the reservation and guest journey, resolving enquiries and operational issues while coordinating with different departments. Identified opportunities to improve customer experience and operational efficiency.

Education

Degrees, certifications, and relevant coursework

UD

Udemy

Certificate, Design for Accessibility for UX Designers (WCAG)

2025 - 2025

Completed a certificate on how to design for Accessibility

UX Design Institute logoUI

UX Design Institute

Professional Diploma, UX Design

2022 - 2023

Completed a Professional Diploma in UX Design, gaining skills in user experience design and research.

CA

CIFP Manuel Antonio

Technician, Travel Agency & Event Management

2015 - 2016

Completed a Technician in Travel Agency & Event Management program.

CA

CIFP Manuel Antonio

Technician, Tourist Guiding, Information & Assistance

2013 - 2015

Completed a Technician in Tourist Guiding, Information & Assistance program.

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