Sofia Lenti

Analyzed qualitative user feedback and behavior, utilizing applied user research to map user journeys and eliminate service friction points. Redesigned and streamlined digital and operational check-in/out workflows, reducing processing times and increasing guest satisfaction scores.

Led the end-to-end UX/UI and Product Design lifecycle for international clients, managing projects from discovery and user research to high-fidelity prototyping and developer hand-off in Figma. Conducted user research, stakeholder interviews, and usability testing to optimize information architecture, successfully reducing user drop-off rates.

Defined the overarching product vision and UX strategy, translating complex business needs into actionable, user-centered design solutions for an early-stage startup. Executed comprehensive market research and user interviews to build data-driven User Personas and map out core product functionality.

Built and implemented a centralized corporate Design System from scratch, standardizing UI component libraries and accelerating future design delivery times. Designed high-converting user interfaces for online marketing campaigns by leveraging cognitive psychology principles and web design best practices, boosting digital conversion rates.

Designed visual assets and store layouts with a strict focus on digital and physical accessibility guidelines (WCAG), ensuring inclusive experiences for a diverse user base. Managed a high volume of visual deliverables with exceptional attention to detail, maintaining design quality and stress management in a fast-paced retail environment.

Completed a professional course in UX Design.

Completed a professional course in HTML/CSS.

Completed a Master's course in UI Design.

Earned a Master's degree in General Design.