Open to opportunities

Patrick Siason

@patricksiason

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Experienced trade marketing and operations leader with strong execution, sales, and customer-focus.

Philippines

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What I'm looking for

I am seeking a role where I can lead trade marketing or operations initiatives, drive brand visibility and ROI, work cross-functionally, and grow into broader commercial leadership.

I am a results-driven trade marketing and operations professional with experience across food service, automotive, and FMCG industries, combining brand activation, on- and off-trade planning, and P&L-aware promotional management. I have led regional visibility and branding efforts, managed A&P budgets, coordinated with key stakeholders, and run multiple small businesses where I executed day-to-day operations and multi-channel promotion.

I bring hands-on retail and restaurant operations experience, strong customer-service skills, and proven abilities in sales, hiring, training, and cross-functional coordination. I work independently or within teams to deliver measurable returns from trade promotions and ensure operational standards are met.

Experience

Work history, roles, and key accomplishments

Trade Marketing Executive

Bacardi-Martini Philippines Inc.

Jul 2023 - Jan 2026 (2 years 6 months)

Planned and executed on- and off-trade trade marketing activities, managed regional A&P budgets, and coordinated with key internal and external stakeholders to drive brand visibility and maximize trade promotion ROI.

Trade Marketing Budget Management Brand Activation Stakeholder Management Promotion

Owner / Operator

SR&P Food and Beverage Station

Mar 2023 - Nov 2023 (8 months)

Managed day-to-day operations of a physical store and online channels, executed multi-channel promotions and ad campaigns to grow sales and customer engagement.

Operations Management Social Media Marketing Promotion Customer Service Inventory Management Online Advertising

Owner / Operator

SR&P Auto Accessories Shop

Jun 2021 - Jul 2023 (2 years 1 month)

Oversaw daily retail operations for an auto accessories store, managed online sales channels, and executed marketing initiatives to drive store traffic and revenue.

retail management Social Media Marketing Inventory Control Sales Promotions Customer Service Online Advertising

Matchmaker

ZipSprout

Aug 2020 - Jun 2021 (10 months)

Sourced and secured sponsorship, membership, and partnership opportunities for clients through targeted outreach and follow-up communications.

Outreach Email Marketing Prospecting Client Communication Negotiation Stakeholder Engagement

Auto Loan Officer

Carmudi Philippines

Jan 2019 - May 2019 (4 months)

Evaluated and recommended auto loan approvals, assisted clients during unit viewings, and advised borrowers on payment methods and financial status.

Sales Support Client Onboarding Customer Service

Marketing Professional

Toyota Shaw Incorporated

Oct 2015 - Oct 2018 (3 years)

Responded to customer inquiries, introduced new products, collected loan requirements, and assisted clients during unit turnover to support sales and delivery operations.

Customer Service Sales Support Documentation client support

Third Assistant Restaurant Manager

Jollibee Foods Corporation

Jul 2013 - Oct 2015 (2 years 3 months)

Managed shifts including floor control, solo-run production and service, inventory receiving and quality checks, and crew hiring, training, and scheduling to maintain operational standards.

Shift Management Food Safety Inventory Control Staff Training Customer Relations Hiring