Looking for a job

joker contawe

@jokercontawe

Message

I build trade marketing programs that strengthen retail execution and commercial growth.

Philippines

Message

What I'm looking for

I'm looking for a Trade Marketing Manager role in consumer goods where I can lead consumer programs, retail activations, visibility initiatives, commercial analysis, and cross-functional execution in a remote or hybrid setup.

I'm currently leading territory-level consumer and commercial execution at JTI, translating market conditions, outlet insights, and sales performance into consumer programs, retailer initiatives, and measurable actions.

Previously at Smart Communications, I supported trade marketing across Central Luzon, coordinating promotions, retail activations, visibility initiatives, budgets, reporting, and field execution. I also built experience in high-volume retail operations, using customer needs and sales trends to support acquisition, retention, and revenue growth.

I bring a practical, execution-focused approach to campaign planning, outlet prioritization, market analysis, stakeholder coordination, and KPI tracking. I enjoy turning commercial data and field feedback into actions that improve brand presence and sales opportunities.

Experience

Work history, roles, and key accomplishments

Current

Territory Consumer Lead

Current

Japan Tobacco International

May 2026 - Present (4 months)

Lead territory-level consumer and commercial execution, translating market conditions and business priorities into actionable plans. Develop and execute consumer and retailer programs, manage budgets, and track campaign KPIs.

Trade Marketing Consumer Engagement Campaign Management Budget Management KPI Monitoring Data Analysis Stakeholder Management Field execution

Junior Trade Marketing Manager

Smart Communications

Oct 2024 - Apr 2026 (1 year 6 months)

Supported trade marketing strategy and execution across Central Luzon, aligning channel initiatives with sales priorities. Planned and coordinated trade marketing programs, retail activations, and promotions from planning through execution.

Trade Marketing Campaign Management Retail activation Budget Management Data Analysis Reporting Stakeholder Management Project Management

Retail Store Specialist

Smart Communications

Jan 2021 - Sep 2024 (3 years 8 months)

Managed customer engagement, sales, product recommendations, and service operations in a high-volume retail environment. Monitored store KPIs and supported action plans to improve sales performance and customer experience.

Customer Engagement Sales Retail Operations KPI Monitoring Customer Service Brand Standards