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Althea VelasquezAV
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Althea Velasquez

@altheavelasquez

Versatile marketing officer skilled in social media, influencer campaigns, and trade marketing for retail brands.

Philippines
Message

What I'm looking for

I seek a marketing role where I can lead social and influencer strategies, run trade activations, collaborate cross-functionally, and grow through measurable campaign impact.

I am a marketing professional with experience across TV production, digital marketing, influencer campaigns, and trade marketing. I have managed online brand communities, coordinated KOL partnerships, and executed in-store activations that boost visibility and sales.

I analyze social media metrics to drive data-informed strategies and maintain content calendars for multiple brands, while supporting event execution and supplier negotiations to deliver timely marketing collateral and successful activations.

Experience

Work history, roles, and key accomplishments

CI
Current

Marketing Officer

Cullinan Group Inc.

Sep 2024 - Present (1 year 3 months)

Manages online brand communities for TechnoMarine and My Diamond, driving engagement and loyalty through responsive communication and data-driven social strategies; coordinates suppliers and mall activations to execute marketing collateral and in-store promotions.

Education

Degrees, certifications, and relevant coursework

Lyceum of the Philippines University logoLU

Lyceum of the Philippines University

Bachelor of Arts, Mass Communication

2015 - 2019

Completed AB Mass Communication degree focusing on media, communication, and related practical skills from June 2015 to July 2019.

Tech stack

Software and tools used professionally

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Althea Velasquez - Marketing Officer - Cullinan Group Inc. | Himalayas