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Althea Velasquez

@altheavelasquez

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Versatile marketing officer skilled in social media, influencer campaigns, and trade marketing for retail brands.

Philippines

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What I'm looking for

I seek a marketing role where I can lead social and influencer strategies, run trade activations, collaborate cross-functionally, and grow through measurable campaign impact.

I am a marketing professional with experience across TV production, digital marketing, influencer campaigns, and trade marketing. I have managed online brand communities, coordinated KOL partnerships, and executed in-store activations that boost visibility and sales.

I analyze social media metrics to drive data-informed strategies and maintain content calendars for multiple brands, while supporting event execution and supplier negotiations to deliver timely marketing collateral and successful activations.

Experience

Work history, roles, and key accomplishments

Current

Marketing Officer

Current

Cullinan Group Inc.

Sep 2024 - Present (1 year 3 months)

Manages online brand communities for TechnoMarine and My Diamond, driving engagement and loyalty through responsive communication and data-driven social strategies; coordinates suppliers and mall activations to execute marketing collateral and in-store promotions.

Social Media Marketing Community Management Trade Marketing Copywriting Analytics

Digital Marketing Associate

ATC Healthcare Int’l Corp.

Jun 2022 - Aug 2024 (2 years 2 months)

Managed social media content calendars and brand communication guidelines for 12 brands, tracked analytics to optimize performance, and negotiated with suppliers and influencers to support campaign execution.

Content Strategy Social Media Marketing Influencer Marketing Analytics Copywriting Negotiate With Suppliers Project Coordination

Program Researcher

GMA Network Inc.

Dec 2021 - Jun 2022 (6 months)

Generated weekly show concepts, supported production during live shoots, and coordinated guest outreach based on approved pitches to support program development.

Research Content Development Copywriting Project Coordination