Patrick Hussey
@patrickhussey
Senior B2B technology content lead blending messaging strategy with AI-native workflows.
United KingdomWhat I'm looking for
I’m a senior B2B technology content lead helping SaaS, enterprise software and public-sector technology businesses turn complex propositions into clear market narratives, campaigns and sales content. I combine messaging, positioning, thought leadership and ABM experience with hands-on AI fluency to make ideas buyer-ready.
In my role as Senior Content Lead / Fractional Content Consultant, I lead messaging, positioning and GTM content for complex SaaS and public-sector technology clients, turning statutory, budget and procurement pressures into persona-led value propositions and demand/sales assets. I design AI-native workflows for research, briefing, drafting, repurposing, deck narrative, site iteration and marketing automation.
I also coach individuals and SMEs as an AI Coach and Advisor at Good Transformer, building practical AI workflows around tools like ChatGPT, Claude, Codex and agentic workflows—with strong human review. I deliver AI workshops, webinars and talks, and I’ve previously built end-to-end ABM frameworks that translate executive insight into high-impact creative execution.
Experience
Work history, roles, and key accomplishments
Coached individuals, freelancers, consultants and founders to use AI confidently for work, learning, research, writing and planning. Built practical AI workflows using ChatGPT, Claude, Codex and agentic tools with strong human review, and delivered AI workshops, webinars and talks for SMEs and business audiences.
Senior Content Lead
Good Transformer
Jul 2020 - Present (5 years 11 months)
Led messaging, positioning and GTM content for complex SaaS and public-sector technology clients (including Access, OneAdvanced and System C), turning statutory and procurement pressures into persona-led narratives and value propositions. Created thought leadership, long-form editorial, decks, web copy and sales/demand campaign assets and designed AI-native research, briefing and drafting workflow
Digital Strategy & Innovation
Santo / Mirum
Jan 2017 - Jan 2018 (1 year)
Delivered digital strategy and innovation work for Vodafone and global enterprise/consumer brands, spanning data-driven creative, programmatic/social campaigns and AR/emerging technologies. Created concepts and scripts and supported agency teams to understand new digital and immersive platforms.
Education
Degrees, certifications, and relevant coursework
Nottingham Trent University
Postgraduate Diploma, Journalism
Completed a Postgraduate Diploma in Journalism at Nottingham Trent University.
University of Newcastle
Bachelor of Arts (Honours), English Literature
Earned a BA (Hons) in English Literature from the University of Newcastle.
Availability
Location
United KingdomAuthorized to work in
Portfolio
github.com/GoodTransformerJob categories
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