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Gautam Srivastava

@gautamsrivastava

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Organic growth and AI search at Bitrise; built its AI content system and grew AI citations sixfold.

United Kingdom

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What I'm looking for

I want to do the work myself: the roadmaps, the experiments and the client calls.

At Bitrise, I set up AI search as its own workstream and designed the AI content system behind Connie, our AI content agent on Claude. AI citations grew sixfold in a year, and AI-assistant traffic converted at 7.7% against 0.54% for organic.

I also built a multi-touch attribution model in BigQuery and Metabase, moving the function from MQL volume to pipeline. During my first full quarter running the function, marketing-sourced pipeline rose 44% on the quarter.

At MoneySuperMarket, I rebuilt broadband and mobile content around real customer questions and tripled organic revenue in about 18 months. At HomeServe, I moved five markets onto one gTLD on Sitecore; traffic was up 12% three months after cutover.

I've worked on both client and agency sides, directing agencies at HomeServe and Barclays and managing one at Bitrise. Next, I want to do the work myself: the roadmaps, the experiments and the client calls.

Experience

Work history, roles, and key accomplishments

Current

Interim Marketing Lead

Current

Bitrise

Feb 2026 - Present (8 months)

Led the full marketing function through a leadership transition, owning SEO, content, brand, and comms. Set up AI search as its own workstream, increased AI citations sixfold, improved Search Console position from 17 to 8, and built an AI content system and attribution model.

SEO AEO GEO AI Content Engineering BigQuery Metabase HubSpot Salesforce GA4 Claude N8n Content Strategy Team Leadership

Content and Communications Lead

Bitrise

Aug 2025 - Feb 2026 (6 months)

Owned SEO, content, brand, and comms for a Series C mobile DevOps platform. Set up AI search as a workstream and designed the AI content system that feeds it.

SEO AEO GEO AI Content Engineering Content Strategy Communication Skills

Director of Content, Creative and Communications

Quinyx

Dec 2024 - Jun 2025 (6 months)

Built the global content function from scratch and wrote its first measurable plan across SEO, web, social, events, and comms. Generated £300k ARR from zero and grew answer-engine visibility through community and forum content.

Content Strategy SEO AEO Event Marketing B2B SaaS Team Building

Social and Content Strategy Director

Spark Foundry / Publicis

Jan 2024 - Oct 2024 (9 months)

Worked agency-side on paid, owned, and earned strategy for technology and retail clients including Currys and Asda, and on social-first pitches including Pizza Hut.

Social Media Strategy Content Strategy Paid Media Client Management

Global Content Strategy Lead

Socrates

Jul 2023 - Dec 2023 (5 months)

Founding content hire: positioned the brand from zero and relaunched the site for SEO and SEM acquisition.

Content Strategy SEO SEM Brand Positioning

Audience Development Manager, International Lead

Content Director

Nudge

Oct 2020 - Jul 2022 (1 year 9 months)

Built content systems and editorial governance that scaled the platform past 1M users, with every claim cleared by compliance. Owned organic SEO performance and content-led performance marketing.

Content Strategy Editorial Governance SEO Performance Marketing Compliance

Lead Content, SEO and Growth Manager

Th_nk / EPAM

Jan 2020 - Mar 2020 (2 months)

Led Knight Frank's front-of-site rebuild on Sitecore, including redirect mapping and search architecture.

SEO Sitecore Redirect Management Information Architecture

Senior Content Designer and Lead Producer

BT / Plusnet

Dec 2018 - Dec 2019 (1 year)

Product owner on the Plusnet relaunch on AEM, with organic visibility held through cutover.

Content Design AEM Product Ownership SEO

Senior Content Strategist

Barclays

Mar 2018 - Dec 2018 (9 months)

Wrote to FCA financial promotions standards, improved organic rankings on key commercial terms, and directed iProspect.

Content Strategy SEO Financial Promotions Agency Management

Digital Marketing and Content Manager

ChannelAdvisor

Jul 2017 - Apr 2018 (9 months)

First B2B SaaS role: ran paid, SEO, and CRO together, owning EMEA demand through to sales handover.

Digital Marketing SEO CRO Paid Media B2B SaaS

Senior Content, SEO and Digital Marketing Strategist

HomeServe

Dec 2015 - Jun 2017 (1 year 6 months)

Moved five markets from ccTLDs onto a single gTLD on Sitecore, owning redirect mapping, hreflang, and content consolidation. Directed the SEO agency and owned international link building.

SEO Sitecore Migration Hreflang Implementation Link Building Agency Management

SEO and Content Manager

Avis Budget Group

Sep 2015 - Dec 2015 (3 months)

Managed a multi-market, multi-site move onto one domain, including crawl audit, redirect map, and hreflang, holding flat at cutover.

SEO Migration Crawl Audits Redirect Management Hreflang Implementation

Content and Marketing Manager

MoneySuperMarket

Mar 2014 - Aug 2015 (1 year 5 months)

Tripled organic revenue across broadband and mobile in about 18 months and lifted organic conversion rate from 2.8% to 4.9%. Rebuilt on-site content around answering real customer questions.

Content Strategy SEO Conversion Rate Optimization Customer Journey

Head of Content

BroadbandChoices

Sep 2012 - Feb 2014 (1 year 5 months)

Took on a site penalised for black-hat links, rebuilt around a long-tail and regional keyword architecture, and matched pre-penalty organic revenue within about a year.

SEO Penalty Recovery Keyword Strategy Content Strategy

Managing Editor, Commercial Content

Global Radio

Managed commercial content across 55 station and brand sites, with sign-off gates that let advertiser-funded content scale without costing audience trust.

Content Management Editorial Commercial Content Governance