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Ashar Nauman

@asharnauman

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Senior product marketing leader driving B2B SaaS GTM, positioning, and branding.

United Kingdom

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What I'm looking for

I’m looking for a Product Marketing manager role where I can own positioning and GTM end to end—turning customer insights into messaging, and full-funnel campaigns. I want a team that values data, customer evidence, and AI-assisted speed.

I’m a Product Marketing Manager with 8+ years of senior ownership across GTM strategy, positioning, messaging frameworks, and sales enablement in B2B SaaS. I take products and features to market end to end by mapping the buyer journey and owning competitive positioning.

At Edge, I defined positioning and built the GTM engine for a growing US remote workforce platform. I converted customer interviews into full asset suites (case studies, landing page copy, blogs, social posts, sales enablement, and YouTube testimonials) and translated positioning into full-funnel campaigns that influenced 200+ MQLs per month and approximately $92K in new monthly recurring revenue.

Before that, I led brand repositioning at CCL Pharmaceuticals, moving from local manufacturer to international pharma company across 20+ countries in 90 days. I drove 291% LinkedIn engagement growth and 17,500+ new followers, produced C-suite thought leadership that became a primary external positioning asset, and designed a GTM strategy for a graduate talent programme that generated 3,500+ applications.

I’ve also built scalable content programs as a Product Content Strategist and a sole marketer, reducing support load while supporting launches and market expansion. From Help Centre video production (50+ videos, 100+ technical documents) to full-funnel content infrastructure from zero, I focus on customer evidence, operational scalability, and measurable impact.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

Edge

Sep 2025 - Present (9 months)

Built the GTM engine for a US remote workforce platform, converting customer interviews into full asset suites and multi-channel campaigns that drove 200+ MQLs per month and ~$92K in new monthly recurring revenue. Owned positioning through customer advisory inputs and sales enablement, improving MQL to SQL conversion from 35% to 39%.

GTM Strategy Sales Enablement Competitive Battle Cards Claude Descript HubSpot

Brand Manager

CCL Pharmaceuticals

Jan 2024 - Oct 2025 (1 year 9 months)

Repositioned a pharma brand for global markets across 20+ countries in 90 days, delivering new visual identity, messaging architecture, and market entry materials. Increased LinkedIn engagement by 291%, produced C-suite thought leadership assets and a corporate film, and launched a graduate talent programme GTM strategy generating 3,500+ applications.

Visual Identity GTM Thought Leadership Social Media Strategy Content Production Stakeholder Management Go To Market Planning

Product Content Strategist

Motive

Jan 2022 - Jan 2024 (2 years)

Built a scalable content program to reduce support load, creating a Help Centre video programme (50+ videos) and 100+ technical documents mapped to support call patterns, CSAT, and NPS data. Owned technical content for two product launches (Motive Card and reefer hardware) while tripling content output, reducing stakeholder review cycles by 60% with Frame.io, and cutting inbound support tickets by

Technical Content Strategy Help Centre Video Production Documentation Product Launch CSAT & NPS Analysis Support Load Reduction Frame.Io Instructional Design

Content Marketing Specialist

Abacus Middle East

Sep 2020 - Jan 2022 (1 year 4 months)

Owned full-funnel B2B content strategy as the sole marketer supporting Middle-East market expansion, building the end-to-end content infrastructure from zero. Created demand generation and thought leadership content for enterprise buyers in financial services and digital transformation aligned to pipeline and revenue goals.

B2b Content Marketing Demand Generation Thought Leadership Full Funnel Marketing Case Studies

Account Executive - Digital Content

WSF Creative

Oct 2019 - Mar 2020 (5 months)

Managed creative output for high-profile UAE clients, directing photographers and videographers across integrated social and paid campaigns for UFC Gym. Coordinated end-to-end creative delivery to support campaign execution.

Creative Direction Video Production Campaigns Paid Ads Management Integrated Marketing Client Services Production Planning

Design and Marketing Executive

5àsec UAE

May 2019 - Jul 2019 (2 months)

Designed brand collateral, packaging, and social media content for 5àsec UAE as the franchise entered the Dubai market across multiple store locations. Delivered localized creative assets to support launch and ongoing marketing efforts.

Packaging Design Social Media Content Local Marketing Design Coordination Adobe Creative Suite