shafin arshad
@shafinarshad
I’m an SEO specialist and content strategist who grows organic traffic with AI-first content.
What I'm looking for
I’m an SEO specialist and content strategist with 6+ years of experience producing high-impact long-form and short-form content for SaaS brands, agencies, and 45+ clients worldwide. My focus is building topical authority and content systems that perform on both Google and AI discovery platforms.
At Search Atlas & LinkGraph, I managed a fully automated 150k+ words/month sustained content pipeline—publishing 700+ articles and 100+ pieces cited by LLMs. This work contributed to doubled organic traffic and multiple top-3 Google rankings, while I specialized in full-stack SEO, including Semantic SEO, Entity SEO, Local SEO, GEO, AEO, Search Atlas, and AI SEO.
I build topical maps, content briefs, and keyword research frameworks using search intent and entity principles to identify competitor gaps and structural opportunities. I also write and optimize sales, product, service, and landing pages to improve conversion signals and strengthen LLM/AI discoverability through GEO, AEO, and AI Search optimization.
Beyond writing, I automate workflows with AI-augmented tools like Claude Code, Claude Projects, and ChatGPT Agents—reducing production time without compromising accuracy or brand voice. I collaborate daily with global cross-functional teams (leadership, CSMs, developers, and design) to align content with product updates and GTM goals, and I’m currently expanding this approach as an AI Content Architect (Pro Bono) for an early-stage AI SaaS startup.
Experience
Work history, roles, and key accomplishments
Content Strategist & AI Architect
Struere.co
Jan 2026 - Present (5 months)
Developing the end-to-end content strategy and SEO roadmap for an early-stage AI SaaS startup that converts Excel sheets into live, AI-powered dashboards. Built a competitor keyword-gap framework and created an AI content agent to generate and optimize SEO-driven platform content.
SEO Content Writer
Freelance
Jan 2020 - Present (6 years 5 months)
Delivered full-funnel SEO content and GTM-aligned strategies for 45+ clients across IT, finance, healthcare, and lifestyle. Revamped web copy and landing pages to improve search visibility, conversion rates, and organic ROI using SERP intent and ICP targeting.
Education
Degrees, certifications, and relevant coursework
Multimedia University
Bachelor of Computer Science, Computer Science
2019 - 2022
Earned a Bachelor of Computer Science from Multimedia University in Cyberjaya, Malaysia from 2019 to 2022.
British Council
A-Levels
2015 - 2017
Completed A-Levels between 2015 and 2017.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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