Open to opportunities

Andrey Ivanov

@andreyivanov

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Global Digital & E-commerce Director with 14+ years of experience.

Spain

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What I'm looking for

I seek a role that fosters innovation, embraces AI technologies, and offers opportunities for global collaboration.

I am a seasoned Global Digital & E-commerce Director with over 14 years of experience in scaling digital revenue for premium brands across various sectors including FMCG, Spirits, Beauty, and Fashion. My journey has been marked by leading cross-functional international teams and optimizing marketing strategies that resonate across diverse markets such as the US, UK, EMEA, and APAC. I have successfully launched branded DTC platforms and activated numerous marketplaces, showcasing my expertise in driving growth and innovation.

At Suntory Global Spirits, I spearheaded the digital acceleration of premium Scotch brands, achieving remarkable results such as a +35% year-over-year growth from online sales. My passion for AI-driven marketing technologies has allowed me to design and execute strategies that not only enhance consumer experiences but also drive significant revenue growth. I thrive in dynamic environments where I can leverage my skills in e-commerce strategy, performance marketing, and digital media to create impactful solutions.

Experience

Work history, roles, and key accomplishments

Current

Global Lead - Digital Products & E-commerce

Current

Suntory Global Spirits

Jul 2022 - Nov 2024 (2 years 4 months)

Led cross-functional teams to launch global brand websites and develop e-retail content guidelines. Achieved significant revenue growth through innovative DTC strategies and digital activations, enhancing customer experiences and integrating AI-driven solutions.

CRM Team Leadership Customer Experience

Head of Digital Transformation: Marketing and E-commerce

Maxxium Russia & CIS

Jul 2017 - Jul 2022 (4 years 11 months)

Drove DTC and CRM growth by launching a sales channel and building a cross-functional team. Established an in-house eRetail team, achieving significant market share and enhancing digital engagement through innovative marketing strategies.

DTC Marketing Team Management Digital Marketing Data Analysis

Sr. E-commerce Manager, Digital CoE

Estée Lauder Companies

Apr 2014 - Jun 2017 (3 years 2 months)

Managed multiple branded websites and scaled online sales significantly. Launched a successful CRM strategy and improved digital infrastructure, leading to enhanced conversion rates and regional data-driven decision-making.

Digital Analytics Team Leadership Email Marketing Data Reporting Stakeholder Management