Patricia Fernández

I built an educational platform and practical resources for professionals, teams, and businesses looking to explore or deepen their Social Listening and Social Intelligence skills.

In addition to developing online courses, I currently provide personalized consulting sessions to help marketing, communications, and other teams apply Social Listening to real business challenges, from detecting trend

Managed diverse teams, oversaw social media reporting and crisis monitoring, and led AI-driven projects for content and trend analysis across Europe. Facilitated best practice sharing and led the training, upskilling and transition of social listening operations.

- Centralized and optimized Social Listening operations, implementing process optimization strategies that enhanced team efficiency

Managed diverse teams, oversaw social media reporting and crisis monitoring, and led AI-driven projects for content and trend analysis across Europe. Facilitated best practice sharing and led the training, upskilling and transition of social listening operations.

- Centralized and optimized Social Listening operations, implementing process optimization strategies that enhanced team efficiency

Led Social Listening and Engagement teams across Western Europe, managing social media reporting, research, and team training to enhance regional strategies.

- Managed Social Listening & Engagement teams across Western Europe, with community managers and analysts, ensuring cohesive reporting strategy execution and actionable insights consolidation.
- Developed more than 4 comprehensive l

Led Social Listening and Engagement teams across Western Europe, managing social media reporting, research, and team training to enhance regional strategies.

- Managed Social Listening & Engagement teams across Western Europe, with community managers and analysts, ensuring cohesive reporting strategy execution and actionable insights consolidation.
- Developed more than 4 comprehensive l

Led Social Listening and Engagement teams across Western Europe, managing social media reporting, research, and team training.

Social Media Analyst for The Coca-Cola Company in Spain

Analyzed data and produced social listening reports, monitored social media, identified influencers, and conducted competitor analysis for strategic insights.

- Analyzed data and produced actionable social listening and performance reports for campaigns and activations, driving informed decision-making.
- Monitored social media cha

Social Media Analyst for The Coca-Cola Company in Spain

Analyzed data and produced social listening reports, monitored social media, identified influencers, and conducted competitor analysis for strategic insights.

- Analyzed data and produced actionable social listening and performance reports for campaigns and activations, driving informed decision-making.
- Monitored social media cha

Managed e-commerce campaigns, analyzed performance metrics, generated social media content, and maintained online store operations. Developed digital marketing strategies and engaged fans.
• Created content and led search and display campaigns to drive traffic and increase conversions.
• Analyzed KPIs, produced reports, and optimized strategies based on data insights.
• Supported custo

Managed e-commerce campaigns, analyzed performance metrics, generated social media content, and maintained online store operations. Developed digital marketing strategies and engaged fans.
• Created content and led search and display campaigns to drive traffic and increase conversions.
• Analyzed KPIs, produced reports, and optimized strategies based on data insights.
• Supported custo

Managed digital marketing campaigns, social media accounts, website updates, SEM initiatives and email marketing operations. Led corporate customer acquisition, supplier negotiations and market analysis efforts. Spearheaded international projects on Lufthansa City Center's digital platform to enhance brand visibility and customer engagement. Provided customer support and conducted competitor and m

Managed digital marketing campaigns, social media accounts, website updates, SEM initiatives and email marketing operations. Led corporate customer acquisition, supplier negotiations and market analysis efforts. Spearheaded international projects on Lufthansa City Center's digital platform to enhance brand visibility and customer engagement. Provided customer support and conducted competitor and m

Coordinated social media and digital marketing content creation, managed SEM campaigns for diving packages promotion, and facilitated logistics and sales support for diving trips and equipment sales.

- Create content for social media channels and digital and conventional marketing campaigns.
- Manage social media and SEM campaigns to promote diving packages in Venezuela.
- Coordinate the logist

Coordinated social media and digital marketing content creation, managed SEM campaigns for diving packages promotion, and facilitated logistics and sales support for diving trips and equipment sales.

- Create content for social media channels and digital and conventional marketing campaigns.
- Manage social media and SEM campaigns to promote diving packages in Venezuela.
- Coordinate the logist

Responsibilities:
- Manage and lead multidisciplinary teams.
- Coordinate projects including budget, time and SHs.
- Manage SHs expectations and negotiate the deliverables.
- Make environmental characterization and sensitivity reports with impact identification, quantification of
affected natural resources, environmental action plans and field work.
- Plan and coordinate field trips and prepare S

Responsibilities:
- Manage and lead multidisciplinary teams.
- Coordinate projects including budget, time and SHs.
- Manage SHs expectations and negotiate the deliverables.
- Make environmental characterization and sensitivity reports with impact identification, quantification of
affected natural resources, environmental action plans and field work.
- Plan and coordinate field trips and prepare S

Responsibilities:
- Manage and lead multidisciplinary teams.
- Coordinate projects including budget, time and SHs.
- Plan and coordinate field trips (every 3 months) and prepare the SH´s report.
- Assist in the analysis of physico-chemical variables of water, sediments and biota, diversity -evaluation and benthic community abundance, as well as in the bioassay conduction.

Project:
- Assessme

Responsibilities:
- Manage and lead multidisciplinary teams.
- Coordinate projects including budget, time and SHs.
- Plan and coordinate field trips (every 3 months) and prepare the SH´s report.
- Assist in the analysis of physico-chemical variables of water, sediments and biota, diversity -evaluation and benthic community abundance, as well as in the bioassay conduction.

Project:
- Assessme

Responsibilities:
- Coral samples collected in field, with the proper identification of taxonomic groups, families and species of polychaetes.
- Preparation of the final report.
- Organization of the data of old projects.

Project:
- Study of cryptofauna associated to coral reefs of Isla Larga, Venezuela

Achievements:
- Identification of taxonomic groups and polychaete species from more than 35

Responsibilities:
- Coral samples collected in field, with the proper identification of taxonomic groups, families and species of polychaetes.
- Preparation of the final report.
- Organization of the data of old projects.

Project:
- Study of cryptofauna associated to coral reefs of Isla Larga, Venezuela

Achievements:
- Identification of taxonomic groups and polychaete species from more than 35

On this laboratory, the standarization of ELISA serological tests were made with hiper-immune serum of infected mice with an LPS antigen from bacterial pathogens (Xanthomona sp.). It also included the preparation of smears and the Giemsa stain for rodent malaria.

On this laboratory, the standarization of ELISA serological tests were made with hiper-immune serum of infected mice with an LPS antigen from bacterial pathogens (Xanthomona sp.). It also included the preparation of smears and the Giemsa stain for rodent malaria.

Standardized ELISA serological tests with hyper-immune serum of infected mice and prepared smears for rodent malaria.

Course: Activate your business: digital skills from IAB Spain Formación in 2017.

8 Módulos de SEO, SEM, Analítica, Usabilidad, Display, Mobile, Apps, Plan Marketing, E-Commerce, Social, Video.

Final Project: Manage of the implantation of an artificial reef in Lloret de Mar.

Tools and techniques for managing time, cost, scope, quality, risks, procurement, communication and change.

Project management in the company.

Master in Environmental Pollution and Toxicology from the University of the Basque Country from 2011 to 2012.

Ecology, field trips techniques, identification of major taxonomic groups and polychaete species belonging to the marine benthos, organization of laboratory samples, statistical processing and publication of my project degree article in an international journal.

Project: Study of the endolithic cryptofauna in oceanic and continental reefs of Venezuela.

Publication:
- Fernández, P.V., Bone D.