At ISPD Global (Rebold Spain), I analyze social media data for luxury brands to uncover consumer behavior, PR impact, and cultural trends. My work informs brand strategy and campaign optimization.
I monitor brand performance, market intelligence, and audience engagement across international markets, and identify patterns across digital channels to support content, media optimization, and branding.
At tesa® Brasil (Beiersdorf Group), I supported digital campaigns across TAM markets and assisted with marketing events. I also analyzed campaigns and worked with inbound and outbound marketing, including lead qualification for the sales team.
I'm pursuing a Master’s in Business & Event Management at Universitat de Barcelona, building on my Advertising & Communications degree from PUCPR. My work and studies bring together marketing analytics, consumer insights, and luxury beauty and fashion.
