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Daniela Aguilar

@danielaaguilar

Consumer insights analyst at Belcorp who guided claims and campaign messages for 15+ product launches across Latin America.

Spain

Message

At Belcorp, I managed consumer studies across five Latin American markets, shaping claims and campaign messages for product launches across the company’s three brands. I also led makeup research prioritization for a brand and presented findings to directors and senior leadership.

I built monthly Tableau sales reports as a Business Intelligence Intern and researched competitor activity in Colombia. At IE Business School, I contributed to an Amazon public affairs campaign and led market research for a Mercedes-Benz customer segmentation strategy.

Experience

Work history, roles, and key accomplishments

Consumer Intelligence and Relationships Analyst

Belcorp

Feb 2022 - Jul 2024 (2 years 5 months)

Managed 40+ consumer studies across 5 Latin American markets, guiding claims and campaign messages. Led the makeup category with research budgets above $10M a year and presented findings to senior leadership.

Consumer Research Social Listening Trend Research Competitive Analysis Brand Strategy Budget Management Stakeholder Management

Business Intelligence Intern

Belcorp

Jul 2021 - Feb 2022 (7 months)

Built monthly Tableau reports on sales across 24 regions in Colombia against targets. Monitored competitor sales tactics and innovations, with recommendations that improved promotional effectiveness.

Tableau Sales Reporting Competitive Analysis Data Analysis Promotion Effectiveness

Education

Degrees, certifications, and relevant coursework

IE Business School

Master in Management and Master in Strategic Marketing and Communication, Management and Strategic Marketing

2024 -

Pursuing a Master in Management and a Master in Strategic Marketing and Communication, with coursework in integrated marketing communication, consumer psychology, and brand strategy.