Patricia Cuadra

Current:
> Sr. Planner for Mielle & Aussie

Past assignments:
> Sr. Planner for Pantene, MBIB and NOU (May'23-Dec'23)
> Sr. Planner for Mielle, MBIB and NOU (Dec'23-Oct'25)
> Beauty Multicultural Leader (Dec'23-Dec'25)
> Sr. Planner for Mielle (Oct'25-March '26)

Clients: Supernus Pharmaceuticals
Skills: HCP and DTC planning, Team Management and Relationships, TV planning

Clients: DAYVIGO Sleep Aid Chronic Insomnia
Skills: HCP Media Planning and Strategist

- Implemented media strategies to assist the client’s needs and meet sales goals in a yearly basis
- Planned broadcast and programmatic strategies to ensure clients are staying competitive in the digital market & sales
- Partnered with external vendors to find the right targeting capabilities and the best optimizations based on KPIs through RFPs process
- Optimized deliverables, controlled outstan

-Supervised the development of a project by being the main contact of the client & the team
-Organized the billing cycles by making sure we received the POs, DEVIS, and final approval form by the client and partners
-Get briefed by the client and get together with the team to collaborate with new ideas for the creative pitch
-Worked with Giorgio Armani Beauty to develop a digital brand's image an

AET is a non-profit organization that provides education and help to raise awareness within the London community
▪Elaborated social media content by week and create a social media presence across different platforms (Facebook, Twitter, and Instagram)
▪ Increased the social media presence by 29% on Instagram, 9% on Facebook and 6% on Twitter
▪Raised brand awareness by executing an engaging campaig

A full-service advertising and PR agency focuses on digital leadership, creativity and personal experiences that drive real results
▪Analyzed primary and secondary research to assist the client effectively with the launch of a campaign across digital
▪Negotiated with display partners to ensure to get the top marketing strategies and programmatic advertising based on our client’s needs
o Worked clo

A global full advertising & marketing agency that offer integrated marketing solutions with a focus on measurable results
▪Certified by Hubspot Inbound Marketing
▪Collaborated with the implementation of inbound marketing strategies within the agency and existing clients
▪Developed a digital strategist plan for the incorporation of Inbound marketing applied to digital media campaigns
▪Researched

It is the daily student newspaper of the University of Florida. The Alligator is the largest student-run newspaper in the United States, with a daily circulation of 35,000 and readership of over 52,000
▪ Assisted clients on a daily basis, applied my communication and persuasion skills to get clients into the advertising industry and advertised into the newspaper for a wide range audience
▪Created

It is the heart of surveys administered by phone, in-person, or via the web. The programming in CATI, CAPI and web-based surveys allows complex “skip patterns” that customize the experience for each survey respondent, reducing the overall burden for any participant and asking appropriate question to develop a qualitative and quantitative research
▪Collected data and conducted statistical research

▪Worked under the supervision of the Director of Account and Digital, where I was able to learn about how to manage an account from the beginning and how to manage the relationship with the existing customer/client
▪Collaborated with the organization with the weekly projects, and as a part of a team be able to meet the deadlines
▪Managed the content of the social media platforms and communicated w

▪Developed my skills and knowledge by using Excel perfectly and assigned the specific cells for professor’s contact information
▪Managed all the professor's information in order to have their calendar up-to-date and be able to give the right information to all the students who come to the department looking for a specific information

▪Tutored nine students three times during the week about algebra and calculus topics
▪Supervised the students’ IDS to ensure the safety and maintained the studio policies

Currently pursuing my master in Paris, and looking for a practical internship at the end of the program | November 2018 available to start

Minor in Business Administration

o Recipient | James Gregg Scholarship from the Honors program -Fall 2014
o Volunteering services certificate -Fall 2013
o Dean's list for two years (2013-2014)
o Phi Theta Kappa honors society member - 2014
o International Certificate & E-portfolio - 2014

Volunteer services, keep doing my hobbies during my spare time such as play piano, ballet and jazz.