Diana Martinez

- Served as the voice and brand lead for FIERCE by mitú, setting the strategy and brand direction ensuring consistent voice and alignment with platform best practices.

- Managed daily community and posting for Instagram (338k followers), TikTok (70.4k), and Facebook (263k followers); doubling TikTok followers during my tenure.

- Analyzed content performance to optimize creative direction and s

- Managed paid social for Ergobaby US, Ergobaby CA, Baby Tula US, and Baby Tula AU; yearly budget of $850k.
- Focused on executing campaigns, evaluating performance lift and scale, and exploring new social ad offerings on Meta, TikTok, and Pinterest.
- Used native metrics and Google Analytics to evaluate performance and seek opportunities to improve planning while leveraging media trends.
- Creat

- Set the strategy and brand direction for PAPYRUS across its social media ecosystem and effectively incorporate company strategy into and across communications - inclusive of Instagram (68k followers), Facebook (62k followers), Pinterest (8k followers), LinkedIn, and Twitter.
- Responsible for strategy, planning, creative/content development (working cross-functionally with our internal creative

- Develop and lead social daily publishing and community management activities at scale including but not limited to the creation and maintenance of the social programming calendar that supports long-term, campaign-specific, event and opportunistic cadences and priorities.
- Help concept and execute on ideas for how to engage fan community members as well as extend an olive branch to those who don

- Develop and lead social daily publishing and community management activities at scale including but not limited to the creation and maintenance of the social programming calendar that supports long-term, campaign-specific, event and opportunistic cadences and priorities.
- Help concept and execute on ideas for how to engage fan community members as well as extend an olive branch to those who don

Social Media lead for Loungefly, managing, and overseeing all campaign activations on Instagram, Twitter, and Facebook. Successfully execute new product launches and influencer campaigns across all digital platforms, doubling reach and impressions month to month throughout tenure. One of our most successful campaigns was the launch of Loungefly's Cinderella 70th Anniversary Collection, which sold

Social Media lead for Loungefly, managing, and overseeing all campaign activations on Instagram, Twitter, and Facebook. Successfully execute new product launches and influencer campaigns across all digital platforms, doubling reach and impressions month to month throughout tenure. One of our most successful campaigns was the launch of Loungefly's Cinderella 70th Anniversary Collection, which sold

Lead organic social media analyst. Prior to joining the team, there was no historical data on organic posts. Seeing the hole, I worked on creating and developing organic reporting. This involved pinpointing social KPIs to align with business plan, collect data weekly, track trends, and implement findings into strategy. This relies heavily on managing tracking links for organic posts to ensure sure

Lead organic social media analyst. Prior to joining the team, there was no historical data on organic posts. Seeing the hole, I worked on creating and developing organic reporting. This involved pinpointing social KPIs to align with business plan, collect data weekly, track trends, and implement findings into strategy. This relies heavily on managing tracking links for organic posts to ensure sure

Lead community manager and social media analyst for all USB Brands- Cutters Sports, McDavid, and Shock Doctor with emphasis on NATHAN. Manage content calendar (both paid and organic) and oversee daily community engagement for Facebook, Twitter, and Instagram. As well as manage blog editorial calendar and content via Magento.

As the lead analyst, I study the brand's social audience and consumer tr

Lead community manager and social media analyst for all USB Brands- Cutters Sports, McDavid, and Shock Doctor with emphasis on NATHAN. Manage content calendar (both paid and organic) and oversee daily community engagement for Facebook, Twitter, and Instagram. As well as manage blog editorial calendar and content via Magento.

As the lead analyst, I study the brand's social audience and consumer tr

Society of Hispanic Professional Engineers (February 2015 – November 2016): Manage SHPE’s social media accounts (Twitter, Facebook, and Instagram). Focus on fostering an online community and using it as an effective marketing tool. Develop and manage social media campaigns. Coordinate nationwide Underwater Dreams screening initiative during White House’s National Robotics Week. Including outreach

Society of Hispanic Professional Engineers (February 2015 – November 2016): Manage SHPE’s social media accounts (Twitter, Facebook, and Instagram). Focus on fostering an online community and using it as an effective marketing tool. Develop and manage social media campaigns. Coordinate nationwide Underwater Dreams screening initiative during White House’s National Robotics Week. Including outreach

Develop and write creative content for all SHPE marketing channels, including social media and print. Generate activity and create a community using social media; creating new initiatives to drive traffic to SHPE’s websites and social media network. Assist in managing a national car raffle campaign for SHPE Foundation, that looks to raise $250,000 for grants and scholarships. This includes coordin

Develop and write creative content for all SHPE marketing channels, including social media and print. Generate activity and create a community using social media; creating new initiatives to drive traffic to SHPE’s websites and social media network. Assist in managing a national car raffle campaign for SHPE Foundation, that looks to raise $250,000 for grants and scholarships. This includes coordin

Film Division I NCAA games- Soccer, Basketball, Volleyball, Tennis, Water Polo, Baseball, and Softball. Make one minute recap videos for games that were featured on ucsbgauchos.com and posted on YouTube, Twitter, and Facebook. Recaps included interviews with coaches and players over b-roll of the game. Assist with making preview videos for games and, shooting and editing feature videos featured on

Film Division I NCAA games- Soccer, Basketball, Volleyball, Tennis, Water Polo, Baseball, and Softball. Make one minute recap videos for games that were featured on ucsbgauchos.com and posted on YouTube, Twitter, and Facebook. Recaps included interviews with coaches and players over b-roll of the game. Assist with making preview videos for games and, shooting and editing feature videos featured on

Earned a Bachelor's degree in Film and Media Studies from the University of California, Santa Barbara.