Partha Sarathi Biswas
@parthasarathibiswas
I build end-to-end B2B demand engines that turn acquisition channels into measurable pipeline.
IndiaWhat I'm looking for
At Maketronics, I built GTM architecture, outbound, and inbound channels from scratch as the sole marketing hire for two B2B business units. I launched an AI-personalized Instantly engine running 9.2K monthly sends at a 54.7% open rate and generated 10–20 qualified inbound leads monthly through SEO.
At AndPurpose, I owned demand generation for Impact Forums across positioning, paid acquisition, landing pages, lifecycle email, partner outreach, CRM tracking, and event operations. I grew registrations to 250+ in Bengaluru, delivered 23.6x ROAS at Rs.160 CPA on Meta, and built abandoned-registration recovery workflows that achieved 18x ROAS.
I work across paid media, outbound, SEO, lifecycle, CRO, analytics, and automation, connecting GA4, CRM, and dashboards to pipeline and CAC. I’ve also delivered GTM, positioning, and customer acquisition work for WaterAid India, Spring Health, and Alcor.
Experience
Work history, roles, and key accomplishments
Growth Marketer
Pangolin
Jun 2026 - Present (3 months)
Contributing to the GTM Project of NoDrama as a subsidiary of Pangolin Marketing.
Campaign and Lead Generation Manager
Maketronics
Feb 2026 - Jun 2026 (4 months)
Joined as the sole marketing function for two B2B business units. Built GTM architecture, outbound engine, and inbound channel from scratch in the first 90 days with no marketing predecessor or team.
Marketing Manager
AndPurpose
Aug 2024 - Jan 2026 (1 year 5 months)
Owned demand generation for Impact Forums end-to-end as solo operator, growing registrations from 120+ to 250+ and delivering 23.6x ROAS. Delivered GTM and brand projects for clients including WaterAid India, Spring Health, and Alcor.
Digital Marketing Trainee
Flexsin Inc.
Nov 2023 - Apr 2024 (5 months)
Ran acquisition and lead generation campaigns for 10+ international clients across paid social and search, owning campaign execution independently. Built standardized reporting dashboards for client visibility.
Business Analyst Intern
Outlook Publishing (India)
May 2022 - Aug 2022 (3 months)
Conducted market research and built forecasting dashboards to support editorial and ad sales planning.
Education
Degrees, certifications, and relevant coursework
Institute of Marketing and Management, Delhi
PGDM, Marketing & Business Analytics
Pursued a PGDM with a focus on Marketing and Business Analytics.
University of Calcutta
Bachelor of Commerce, Accounting
Completed a Bachelor of Commerce with a specialization in Accounting.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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