Parker Lee

I lead an award-winning creative studio, combining brand strategy, design, and integrated marketing for U.S. and international clients. My work spans 225+ custom logos, brand identity systems, and responsive websites built around UX/UI, accessibility, and SEO, supported by paid media, email, and marketing automation. I also publish the Best and Worst Logos series.

Managed a design and development team averaging 15-20 weekly assignments across six active accounts. Owned intake, quality control and delivery of MarTech, e-commerce and web projects. Built onboarding and technical support systems; wrote standard operating procedures. Led HubSpot enablement and evaluated AI tools and integrations. Developed pitches and proposals and advised on vendors and hiring.

Led B2B brand strategy, web design, campaigns and sales enablement from discovery through launch. Presented to clients, managed and mentored a junior designer, and guided cross-functional teams. Designed in Figma and Adobe Creative Cloud. Built HubSpot marketing automation, mapped customer journeys, trained staff on agency tools, and supported WordPress and Umbraco with HTML, CSS and JavaScript.

Led agency creative across brand, web and integrated campaigns, presenting to clients and managing a junior designer. Helped introduce Figma and Slack, designed UX/UI in Figma, and used Hotjar to refine navigation. Produced paid media, email, social, print, video and environmental campaigns. Built lead generation and follow-up workflows with Autopilot, Mailchimp and website forms.

Produced B2B brand, campaign, sales and website assets, from illustration and photography to final files. Designed responsive Figma prototypes and supported UX quality assurance for a 9,000+ page e-commerce site. Helped launch a B2B livestream using Restream. Created financial presentations, trade show booths, signage and apparel with vendor-ready files and photorealistic mockups.

Rebuilt the agency's brand strategy, visual identity and sales materials. Directed three production teams across design, web development, content and social media, managing workloads, quality and deadlines. Led client discovery and presentations using live prototypes; delivered original photography and resolved technical issues to bring websites and paid media campaigns through launch.

Led creative for a youth development nonprofit, unifying athletics, mentoring, fundraising and outreach. Designed annual reports connecting program and financial data with participant stories. Created videos, infographics and event promotions; managed Mailchimp newsletters and Giving Tuesday campaigns. Extended brand identity across baseball and softball uniforms, apparel and community materials.

Produced print and digital campaigns for national restaurant brands. Designed UX and production workflows for a self-service ordering portal. Built variable-data templates in Adobe InDesign and imposition files for location-specific offers. Planned multi-store production and distribution, coordinated vendors, and handled prepress, Fiery output, finishing and Pantone color matching.

Designed and produced print and environmental graphics for restaurant, resort and tourism clients. Operated Canon and HP presses through Fiery, handling preflight, imposition, proofing, color management and finishing. Specified Pantone colors, UV coatings, die cuts and custom stocks. Managed quotes, procurement, file standards and approvals across recurring accounts, walk-ins and rush jobs.

Designed environmental and exhibit graphics for museums, healthcare spaces, NFL stadiums and NCAA athletic programs. Used archival research to shape accurate visual narratives. Prepared scaled Adobe Illustrator and InDesign files for fabrication and installation. Designed multilingual kiosk interfaces and wayfinding, and created photorealistic mockups for stakeholder approvals.

Supported agency teams across brand, campaign, editorial and presentation work. Designed a lead-generation campaign for a national restaurant brand. Laid out annual reports in Adobe InDesign, created financial graphics in Illustrator and edited photography. Illustrated and retouched food imagery in Photoshop, and developed logos and brand standards for two political action committees.

Produced game-day promotions, sponsor materials, print collateral and merchandise for professional baseball. Shot game-day photography, recorded and edited video, and designed scoreboard graphics. Updated WordPress, supported email marketing and created social content. Helped coordinate vendors, orders and production for promotional nights, giveaways and stadium activations.

Feb 2026 · Expires Mar 2028

Feb 2026 · Expires Mar 2027

Jan 2026 · Expires Feb 2027

Feb 2026 · Expires Mar 2028

Jul 2024

May 2023

Jul 2022

Apr 2022

Focus: Studied visual communication, typography, brand identity, layout, digital design, production, and presentation. Applied each discipline through studio projects built around clear creative briefs.

Achievement: Graduated at the top of my class in December 2013 after completing studio coursework. Earned Dean’s List or Honor Roll recognition during every semester of the complete design program

Focus: Built a broad academic foundation emphasizing visual art and creative problem-solving. Developed a creative portfolio through classroom assignments and independent creative work.

Achievement: Graduated in May 2010 with multiple Congressional Art Competition honors. Earned scholarships from Scholastic and The Art Institutes while competing in several school athletic programs.