Open to opportunities

Kevin West

@kevinwest

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I lead global brand, digital, and creative campaigns for technical products.

United States

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What I'm looking for

I'm looking to lead brand, digital, and creative initiatives that turn complex technical or industrial products into clear customer-focused stories and measurable growth.

I've led global brand strategy, product launches, and visual marketing for Rockwell Automation/ThinManager, creating campaigns across digital, print, web, video, packaging, and international trade shows.

At Sulzer/FRC Systems, I direct creative execution and multi-channel marketing for industrial wastewater treatment products. I redesigned and optimized the core product website, launched targeted Google and LinkedIn campaigns, and translate technical engineering specifications into clear customer-centric communications.

My work spans product design, brand identity, video production, UX strategy, and high-volume creative operations for national brands.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing & Creative Specialist

Current

Sulzer/FRC Systems

Sep 2024 - Present (1 year 11 months)

Directed global creative execution and multi-channel marketing campaigns for industrial wastewater treatment business units. Redesigned and optimized core product website, improving UX and SEO, and produced marketing collateral for over 15 product lines.

SEO UX Strategy Digital Marketing Google Ads LinkedIn Ads Brand Governance Adobe Creative Cloud WordPress

Creative Director / Product Design

Homestead Tiny House Company

Jan 2018 - Dec 2024 (6 years 11 months)

Directed product design, corporate branding, and visual marketing strategy for a high-growth tiny home manufacturer. Led design concepts, created photorealistic 3D renderings and CAD drawings, and built brand identity from the ground up.

Product Design Branding 3D Rendering CAD Adobe Creative Cloud Web Design

Creative Director

Rockwell Automation / ThinManager

Jan 2010 - Dec 2018 (8 years 11 months)

Led global brand strategy, product launches, and visual marketing for software and hardware divisions. Directed integrated creative campaigns, established global visual guidelines, and designed large-scale trade show environments.

Brand Strategy Campaign Management Video Production Motion Graphics Adobe Creative Cloud

Senior Graphic Artist

Advantage Dealer Services, Impact Dealer Services

Jan 2003 - Dec 2010 (7 years 11 months)

Oversaw high-volume creative production and marketing workflows for 250+ auto dealerships nationwide. Managed end-to-end design lifecycles for print, direct mail, digital ads, and websites, and mentored designers.

Print Design Direct Mail Digital Advertising Prepress Adobe Creative Cloud