I’m looking to help companies turn marketing and growth strategies into measurable results, combining marketing execution, data, project management, and technology to strengthen brand visibility, generate opportunities, improve customer journeys, and support scalable growth.
Looking for a job
Paola Florez
@paolaflorez06
I drive marketing and growth through strategy, data, and structured execution across international markets.
ColombiaWhat I'm looking for
I’m a Marketing and Growth professional with experience turning business goals into structured, measurable marketing initiatives across international markets.
At Hermosa, I led the Colombia marketing strategy from positioning and audience definition to content, lead generation, customer acquisition, paid campaigns, and brand development, helping build the market from zero. I grew the digital presence to 400+ followers in three months, secured three distributors in the first month, and reached approximately US$15K in monthly sales.
Across Soliplast, La Haus, Hunty, and Dimel Ingeniería, I’ve worked across market research, digital campaigns, customer journeys, data analysis, CRM, and business development. I combine marketing strategy, growth, project management, data, and Generative AI to turn ideas into measurable execution.
Experience
Work history, roles, and key accomplishments
BH
Current
Marketing & Growth Manager
Bloomsters Creative House
Jul 2026 - Present (4 months)
Develops brand strategies and 360° digital marketing plans for entrepreneurs and small businesses, managing projects from strategy to execution with tools like Asana, Canva, SEMrush, and Generative AI.
HE
Marketing & Business Operations Manager
Hermosa
Jan 2025 - Jun 2026 (1 year 5 months)
Led Colombia marketing strategy and built the brand from zero, growing digital presence to 400+ followers in 3 months and securing 3 distributors in the first month. Developed growth strategies across 6 LATAM markets and turned medical congresses into growth opportunities.
SO
Market Development Executive
Soliplast
Jul 2023 - Jan 2025 (1 year 6 months)
Managed LATAM markets, overseeing distributor relationships and market expansion, and increased new business by 40% across Chile, Peru, and Ecuador. Identified a major cold chain opportunity and launched a unique pallet strategy.
HU
Placement Mentor Specialist
Hunty
Sep 2022 - Jul 2023 (10 months)
Selected as the official brand content face for Hunty Mexico, producing high-impact video content to strengthen brand positioning and market visibility.
LH
Market Analyst
La Haus
Jul 2021 - Jul 2022 (1 year)
Analyzed digital campaign performance and built performance tracking dashboards in Salesforce CRM to support data-driven decision making.
DI
Business Operations Analyst
Dimel Ingeniería
Jul 2019 - Jul 2021 (2 years)
Analyzed commercial performance and customer data to identify market opportunities and support revenue growth across national and international markets.
Education
Degrees, certifications, and relevant coursework
Universidad del Valle
Master's Degree, International Trade
2021 - 2023
Pursued a Master's Degree in International Trade, focusing on global commerce and trade policies.
Universidad Santiago de Cali
Bachelor's Degree, Finance & International Business
2015 - 2020
Earned a Bachelor's Degree in Finance and International Business, covering financial management and global business strategies.
Availability
Looking for a job
Location
ColombiaAuthorized to work in
Salary expectations
30k-48k USD
Job categories
Skills
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