Open to opportunities

Paola Beltran

@paolabeltran1

Marketing & growth marketing professional-in-training, turning research and analytics into data-driven campaigns and brand strategy.

Colombia

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What I'm looking for

I’m seeking a growth marketing role where I can combine market research, buyer personas, and analytics to coordinate campaigns, strengthen brand strategy, and learn in a fast-paced, cross-functional environment.

I’m a Marketing and Advertising student and aspiring growth marketing professional who brings strong analytical, research, and decision-making skills developed in a fast-paced global fintech environment.

In my nearly two years as a Risk Investigator, I managed a daily portfolio of 50–70 customer investigations while maintaining 98%+ decision accuracy. I analyzed transaction patterns and customer behavior, produced detailed English investigative documentation, collaborated across LATAM/India/United States teams, and used tools like Salesforce, LexisNexis, Microsoft Excel, Google Sheets, Outlook, and Slack—earning multiple Performance Bonuses and being selected for a six-month global pilot program.

Alongside my professional experience, I’ve developed hands-on marketing capability through volunteer and academic projects. I created complete brand identity and marketing assets for the OpenSuse Summit, coordinated content planning and editorial calendars for environmental awareness initiatives, and supported a brand repositioning proposal through market research and competitor analysis with academic and municipal stakeholders.

I’m passionate about growth marketing, campaign coordination, and data-driven decision making, with a foundation from the HubSpot Academy Inbound Marketing certification. Fluent English and strong communication, combined with skills in content planning, buyer persona development, and brand strategy, help me execute campaigns that stay consistent and measurable.

Experience

Work history, roles, and key accomplishments

Risk Investigator

Remitly

Jun 2024 - Jun 2026 (2 years)

Managed a daily portfolio of customer investigations while maintaining decision accuracy and meeting productivity and quality KPIs. Analyzed transaction patterns and documented investigative findings in English using tools such as Salesforce and LexisNexis.

Investigative Reporting Compliance Documentation Quality Standards KPI’S Salesforce LexisNexis Microsoft Excel Google Sheets Cross Functional Collaboration Case Documentation

Marketing Coordinator

Universidad De La Costa (CUC)

Jan 2023 - Jan 2024 (1 year)

Coordinated content planning for environmental awareness initiatives and developed editorial calendars for digital content. Managed a team of approximately five volunteers and supported campaign planning and social media engagement strategies.

Content Planning Editorial Calendar social media engagement Campaign Planning Marketing Coordination

Brand Identity & Marketing Project

OpenSuse Summit

Jan 2026 - Present (6 months)

Developed a complete visual identity for an international open-source technology event. Created branding assets and collaborated with stakeholders to maintain brand consistency across digital channels.

Brand Identity Logo Design Brand Consistency

Marketing Team Member

Caribe Tech

Jan 2026 - Present (6 months)

Planned content ideas aligned with event objectives and developed editorial calendars to organize publication schedules. Collaborated with the marketing team to coordinate campaign execution before the event.

Editorial Calendar Marketing Coordination Campaign Execution Content Scheduling

Rebranding Project - Brand Strategy

Universidad De La Costa (CUC)

Jan 2025 - Present (1 year 6 months)

Conducted market research and competitor analysis for a local business and developed a brand repositioning proposal in partnership with the Municipality of Soledad. Presented recommendations to academic evaluators and project stakeholders and received official recognition from the Municipality of Soledad.

Market Research Competitor Analysis Brand Strategy Recommendation Writing

Education

Degrees, certifications, and relevant coursework

Universidad de la Costa (CUC)

Bachelor's Degree in Marketing and Advertising, Marketing and Advertising

2024 -

Activities and societies: Relevant coursework: Market Research; Branding; Consumer Behavior; Advertising.

Pursuing a Bachelor's degree in Marketing and Advertising at Universidad de la Costa (CUC) from 2024 to 2028, with coursework in market research, branding, consumer behavior, and advertising.