Paola Florez

I’m a Strategic Marketing & Growth Manager with 6+ years of experience across marketing strategy, market intelligence, and brand expansion in Cosmetics, PropTech, and Industrial sectors. I specialize in analyzing market insights and converting them into strategic decisions that strengthen brand positioning and drive growth.

In my current role at Hermosa, I design and implement comprehensive marketing and brand expansion strategy across Colombia and Latin America, working closely with the corporate team in Korea and coordinating digital initiatives and key events. I develop and execute Go-To-Market strategies for new launches and brand repositioning, and I optimize weekly digital marketing performance to generate original content and actionable market intelligence—opening 3 new distributors in my first month and building the national network from scratch.

Previously at Soliplast S.A., I led international market intelligence and commercial execution across Peru, Ecuador, Bolivia, and Chile. Through competitive analysis and distributor performance tracking, I helped shape market-specific differentiation—identifying a high-potential niche in Chile and Peru for -40°C resistant pallets, consolidating market entry, and achieving full sell-through of the first container within the first month.

I’ve also strengthened my growth mindset through roles in brand growth and marketing analytics, where I used Metabase for performance tracking and built Salesforce CRM dashboards from scratch to enable data-driven decisions. I’m analytical, strategic, and creative—fluent in English (C1) and committed to cross-functional collaboration with international teams.