Daniela Garzón
@danielagarzn
Marketing analyst at Castalia who coordinated industry events and tracked digital performance with Google Analytics and Looker Studio.
ColombiaWhat I'm looking for
At Castalia, I supported brand positioning through LinkedIn content, website updates, and promotional initiatives. I also coordinated industry events, conferences, and trade fairs, managing budgets, materials, and logistics.
I monitored digital performance with Google Analytics and Looker Studio, and conducted market research to support commercial strategies, proposals, and company growth.
At Dialectica, I researched companies, industries, and decision-makers to identify qualified leads. I used LinkedIn for outreach and Salesforce to maintain client records and track engagement.
As a Supply Chain Intern at SLB (Schlumberger), I developed Excel and Power BI reports to monitor procurement activity. I also contributed to a Power Apps Backlog Assistant that reduced workflow time by approximately 10%.
Experience
Work history, roles, and key accomplishments
Associate | Research & Client Insights
Dialectica
Nov 2025 - Jan 2026 (2 months)
Researched target companies, industries, and decision-makers to identify qualified leads and business opportunities. Used LinkedIn for prospect outreach and Salesforce to maintain client records and track engagement.
Business Development & Marketing Associate
Castalia
Jul 2024 - May 2025 (10 months)
Supported brand positioning and marketing strategies through LinkedIn content, website updates, and promotional initiatives. Planned and coordinated industry events, conferences, and trade fairs to promote services and strengthen brand awareness.
Market & Pricing Analyst
Trans-Pro Logisticts
May 2024 - Jul 2024 (2 months)
Analyzed market trends, transportation rates, and competitor pricing across the United States, Canada, and Mexico to support competitive commercial strategies. Researched potential customers and carriers to identify market opportunities and strengthen the company's transportation network.
Supply Chain Intern
SLB (Schlumberger)
Jan 2023 - Jan 2024 (1 year)
Coordinated procurement requests, supplier communication, and purchase follow-ups for internal business requirements and events. Developed Excel and Power BI reports to monitor procurement activities and track progress.
Education
Degrees, certifications, and relevant coursework
LinkedIn Learning
Google Analytics, Google Analytics
Completed Google Analytics certification through LinkedIn Learning in 2024.
Universidad de La Sabana
Bachelor's Degree, International Business Administration
Bachelor's degree in International Business Administration from Universidad de La Sabana, completed in 2024.
Insper Learning Institution
Marketing with Analytics Perspectives, Marketing with Analytics
Completed Marketing with Analytics Perspectives certification from Insper Learning Institution in 2023.
Universidad de La Sabana
Advanced Excel, Advanced Excel
Completed Advanced Excel certification from Universidad de La Sabana in 2022.
Politecnico di Milano
Entrepreneurial Finance, Entrepreneurial Finance
Completed Entrepreneurial Finance certification from Politecnico di Milano in 2022.
Universidad de La Sabana
Multisensory Product Design, Multisensory Product Design
Completed Multisensory Product Design certification from Universidad de La Sabana in 2021.
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Salary expectations
Social media
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