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Lida Alexandra Chacon Quintero

@lidaalexandrachaconq

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I build data-driven marketing strategies that grow enrollment, positioning, and customer acquisition.

Colombia

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What I'm looking for

I'm looking to lead data-driven marketing, market intelligence, customer journey, and positioning initiatives where I can align cross-functional teams around measurable growth and customer acquisition outcomes.

I'm currently designing and executing 360° marketing and positioning strategies for 29 graduate programs at Pontificia Universidad Javeriana Cali. My campaigns have helped new programs achieve 140% to 250% of enrollment attraction targets.

I turn market research, competitive analysis, audience segmentation, and business intelligence into actionable decisions. I also design and optimize CRM customer journeys using Salesforce, Marketing Cloud, and lead-nurturing workflows.

Previously at Universidad Icesi, I led commercial intelligence, funnel analysis, B2B relationship initiatives, and value-proposition repositioning. I enjoy aligning academic, commercial, and cross-functional teams around growth and positioning goals.

Experience

Work history, roles, and key accomplishments

Current

Marketing Strategist – Graduate Programs

Current

Pontificia Universidad Javeriana Cali

Mar 2022 - Present (4 years 6 months)

Design and execute marketing and positioning strategies for 29 graduate programs through integrated 360° campaigns. Achieved new program launches with 140% to 250% of enrollment attraction targets across assigned faculties.

Market Research Competitive Analysis Audience Segmentation CRM Salesforce Marketing Cloud Lead Nurturing Email Marketing Event Marketing Content Strategy Data Analysis Excel Tableau

Analista de Mercadeo y Relaciones Empresariales

Universidad Icesi

Sep 2018 - Feb 2022 (3 years 5 months)

Led commercial intelligence and business analysis initiatives, monitoring the sales funnel and evaluating KPIs to optimize conversion and closing rates. Designed and managed corporate events and B2B relationship-building initiatives.