Daniela Giron
@danielagiron
Junior Growth Marketing professional at Scala Learning Latam who audited Inagent and analyzed chatbot conversations to uncover funnel opportunities.
ColombiaWhat I'm looking for
At Scala Learning Latam, I audited and helped optimize Inagent’s knowledge base, checking university program information and documenting a repeatable audit method. I also contributed to reviewing lead-qualification scripts and behavioral logic.
I designed and ran chatbot training tests, then used Power BI to analyze conversational data and identify operational bottlenecks and sales-funnel opportunities. I worked with chatbot workflows across WhatsApp, Facebook, Email, and SMS.
My earlier work includes communications and digital strategy at Cámara de Comercio de Valledupar and Political Strategy, including content, campaign support, and performance tracking. I also designed a Beauty Tech and Clean Beauty concept for L’Oréal Brandstorm 2026, with a go-to-market plan and financial projection.
Experience
Work history, roles, and key accomplishments
Growth Marketing
Scala Learning Latam
Jul 2026 - Sep 2026 (2 months)
Audited and optimized the knowledge base of an AI agent for universities, contributed to lead-qualification audits, and analyzed conversational data in Power BI to identify funnel opportunities.
Public Relations & Strategic Communications
Cámara de Comercio de Valledupar
Jan 2024 - Dec 2024 (11 months)
Researched and wrote institutional publications, designed and facilitated an employability program for youth and women, and managed social media channels and performance metrics.
Communications & Digital Strategy
Political Strategy
Jan 2020 - Dec 2023 (3 years 11 months)
Supported political and institutional communication campaigns, managed social media content, and tracked performance metrics contributing to a +30% increase in visibility for candidates.
Provided guest service in a 100% English-speaking environment, building cross-cultural communication and real-time problem-solving skills.
Education
Degrees, certifications, and relevant coursework
Universidad Nacional Abierta y a Distancia (UNAD)
Economics (In Progress), Economics
2025 -
Currently studying Economics at UNAD, with an expected completion in 2028.
Universidad Europea de Madrid
Master's in Marketing, Marketing
2025 -
Pursuing a Master's in Marketing at Universidad Europea de Madrid, expected to complete in 2026.
Valencia College
Global Leadership Program, Global Leadership
2023 - 2023
Participated in the Global Leadership Program at Valencia College in 2023.
Universidad del Norte
Social Communication and Journalism, Social Communication and Journalism
2019 - 2023
Completed a degree in Social Communication and Journalism at Universidad del Norte from 2019 to 2023.
Platzi
Certification, Marketing
Completed certifications in Marketing, Sales & Growth for Startups and Marketing for Startups.
SENA
Certification, Customer Service
Completed a certification in Customer Service.
Availability
Location
ColombiaAuthorized to work in
Salary expectations
Social media
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